‘Public opinion is increasingly dictating the success or failure of companies and brands’ – UP academics on fixing reputational damage

Posted on November 13, 2020

In order to retain market value, a customer base and employee loyalty, an organisation must take stock of its reputation.

Marketing honours students get a “mental” workout

Posted on October 19, 2020

The CIT Performance Institute challenged the BCom Honours (Marketing Management) students to develop a unique inbound marketing campaign that would lead to an increase in members. What made this challenge unique, was not only that Claudia Baggeröhr and JT Botha are themselves honours graduates...

Students “consulting for Consulta’’

Posted on October 16, 2020

Plato famously said that “opinion is the medium between knowledge and ignorance”. On 2 September 2020, the BCom Honours (Marketing Management) class of 2020 took this philosophy to heart as they sought to translate the opinions of survey respondents into actionable solutions for...

Alumnus profile: Niel Schoombee

Posted on October 12, 2020

For many years, the talented singer/songwriter, alumnus Niel Schoombee, ‘lived’ his passion in the entertainment industry. Besides creating the highly acclaimed 5-person male vocal group, Hi-5, he gained numerous prestigious awards, in SA and abroad. He wrote over 700 songs for many...

UP hosts webinar about importance of inclusivity in advertising

Posted on October 06, 2020

The Faculty of Economic Management Sciences at the University of Pretoria (UP) recently hosted a webinar about more inclusive approaches that need to be taken towards the marketing of products, and the impact that negative advertisements can have on businesses as well as employee morale, job...

UP Marketing honours students ‘flipped the switch’ with Major Tech

Posted on September 14, 2020

Preceding the nationwide lockdown, the BCom (Hons) Marketing Management class of 2020 at the University of Pretoria visited Major Tech on 11 March 2020, unbeknown of what lies ahead. Major Tech, an industry partner of the Department of Marketing Management, is a respected brand in the electrical...

Marketing honours students – work and PLAY during lockdown

Posted on September 14, 2020

The Department of Marketing Management partnered with Amka Products (Pty) Ltd in a project where the BCom (Hons) Marketing Management students worked on the deodorant brands of Playboy and Playgirl. This collaboration provided the honours students with an opportunity to work on a real life...

Alumnus profile: Dr Mgwebi Msiya

Posted on August 17, 2020

“The universe is full of diverse opinions and ideas and it is always important to be open to such divergences. Studying for a PhD has taught me the significance of embracing and understanding that scholars will always view each concept from different perspectives to mine, so I must always...