Posted on February 12, 2021
The BCom (Marketing Management) Honours Class of 2020 worked very hard throughout the year, despite the unique challenges that the year lay before them. Their very last opportunity to showcase what they had learnt during the year was to develop a digital marketing strategy to recruit new...
Posted on December 15, 2020
The BCom Honours (Marketing Management) students were introduced to Dr Nripendra Singh, Professor of Marketing at Clarion University in Pennsylvania, USA, at the beginning of the second semester for a collaborative project. The international collaboration required teams of the University of...
Posted on December 15, 2020
The BCom Honours (Marketing Management) students were given their final client challenge briefing for the semester in the Marketing of Services module. Mireille Umuhoza, Chief Operating Officer at Afri Ride, enthusiastically told the students about this company which she has had a role in...
Posted on December 14, 2020
On 28 October 2020, Absa and the University of Pretoria collaborated on presenting a webinar on ‘the business of branding – navigating a brand refresh across 12 African markets’. This was the last of a four-part webinar series, themed ‘Navigating Change’. This...
Posted on December 14, 2020
This year, the two facilitators for the Marketing in Practice module both came from practice. It was a first for all and the excitement was tangible when they had the opportunity to meet the Marketing Management honours class of 2020. The focus of the module was to get students to work with real...
Posted on December 08, 2020
The Department of Marketing Management collaborated with the developers of a golf-scoring app, ScoreFuse, for a project with the second-year BCom (Marketing Management) students. The second-year practical project is the first introduction in which BCom (Marketing Management) students have the...
Posted on December 08, 2020
Prof Elizabeth du Preez of the Tourism Management Division in the Department of Marketing Management was honoured at the University of Pretoria’s Virtual Academic Achiever Awards, held on 25 November 2020, for her National Research Foundation (NRF) rating. The purpose of this event was to...
Posted on December 08, 2020
Prof Melanie Wiese of the Department of Marketing Management was honoured at the University of Pretoria’s Virtual Academic Achiever Awards, held on 25 November 2020, for her National Research Foundation (NRF) rating. The purpose of this event was to congratulate academics on exceptional...
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