Posted on September 01, 2021
Events act as powerful brand elements for host destinations and the ideal is to become established as an event hub, with recurring events as part of a calendar to ensure sustainability in the increasingly competitive events tourism sector. This sector has been among the hardest hit by the...
Posted on September 01, 2021
An excited BCom Honours (Marketing Management) class met an equally excited team of directors from Mafori Group, which was the class’ third industry client for the Marketing of Services module, facilitated by Dr Michelle van der Merwe.
Posted on July 14, 2021
Staff from the Department of Marketing Management expressed a need to connect with one another during times of lockdown and working from home. This need sparked the idea for the Covid-Comfort-Connection-Challenge (C-C-C-C) by the Head of Department, Prof Yolanda Jordaan.
Posted on July 13, 2021
Despite the difficult COVID-19 circumstances since 2020, the Department of Marketing Management appointed three new staff members: Dr Felix Bello (1 March 2021); Mafanedzwa Makumbi (1 May 2021), and Dr Rejoice Tobias-Mamina (1 June 2021). Some of these appointments took over a year to materialise...
Posted on May 24, 2021
Having recently obtained her PhD in Tourism Management from UP, Dr Liandi Slabbert’s immediate pursuit is to use the knowledge she gained from her doctorate to help protected areas apply the research available to them more efficiently. “As the custodians of natural, historical and...
Posted on May 06, 2021
The BCom Honours (Marketing Management) Class of 2021 had the opportunity to showcase their data interpretation and data visualisation abilities to an industry client, namely Consulta. The project formed part of the industry partnership between the Department of Marketing Management at the...
Posted on May 06, 2021
The third-year BCom Marketing Management students partnered with AMKA Products (Pty) Ltd for their practical project. Although AMKA products has a variety of brands in their stable, the students worked on their Jabu Stone hair care brand. The Jabu Stone Natural Hair Care brand promotes natural...
Posted on April 19, 2021
The BCom Honours (Marketing Management) Class of 2021 began the year with a sport-themed client challenge. As part of the apprentice-style approach adopted for the honours degree, students are presented with actual challenges faced by industry partners, and are required to present a solution to...
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