• ‘Public opinion is increasingly dictating the success or failure of companies and brands’ – UP academics on fixing reputational damage

    Posted on November 13, 2020

    In order to retain market value, a customer base and employee loyalty, an organisation must take stock of its reputation.

  • Marketing honours students get a “mental” workout

    Posted on October 19, 2020

    The CIT Performance Institute challenged the BCom Honours (Marketing Management) students to develop a unique inbound marketing campaign that would lead to an increase in members. What made this challenge unique, was not only that Claudia Baggeröhr and JT Botha are themselves honours graduates...

  • Students “consulting for Consulta’’

    Posted on October 16, 2020

    Plato famously said that “opinion is the medium between knowledge and ignorance”. On 2 September 2020, the BCom Honours (Marketing Management) class of 2020 took this philosophy to heart as they sought to translate the opinions of survey respondents into actionable solutions for...

  • Alumnus profile: Niel Schoombee

    Posted on October 12, 2020

    For many years, the talented singer/songwriter, alumnus Niel Schoombee, ‘lived’ his passion in the entertainment industry. Besides creating the highly acclaimed 5-person male vocal group, Hi-5, he gained numerous prestigious awards, in SA and abroad. He wrote over 700 songs for many...

  • UP hosts webinar about importance of inclusivity in advertising

    Posted on October 06, 2020

    The Faculty of Economic Management Sciences at the University of Pretoria (UP) recently hosted a webinar about more inclusive approaches that need to be taken towards the marketing of products, and the impact that negative advertisements can have on businesses as well as employee morale, job...

  • UP Marketing honours students ‘flipped the switch’ with Major Tech

    Posted on September 14, 2020

    Preceding the nationwide lockdown, the BCom (Hons) Marketing Management class of 2020 at the University of Pretoria visited Major Tech on 11 March 2020, unbeknown of what lies ahead. Major Tech, an industry partner of the Department of Marketing Management, is a respected brand in the electrical...

  • Marketing honours students – work and PLAY during lockdown

    Posted on September 14, 2020

    The Department of Marketing Management partnered with Amka Products (Pty) Ltd in a project where the BCom (Hons) Marketing Management students worked on the deodorant brands of Playboy and Playgirl. This collaboration provided the honours students with an opportunity to work on a real life...

  • Alumnus profile: Dr Mgwebi Msiya

    Posted on August 17, 2020

    “The universe is full of diverse opinions and ideas and it is always important to be open to such divergences. Studying for a PhD has taught me the significance of embracing and understanding that scholars will always view each concept from different perspectives to mine, so I must always...

  • Marketing students learn about Izikhothane: A unique South African subculture

    Posted on August 06, 2020

    One of the important external factors in studying consumer behaviour includes the study of consumer culture and subcultures. The various cultures and subcultures to which consumers belong significantly influence the consumer decision-making process. Cultures influence the types of products and...

  • #UPGraduation2020: Tourette’s syndrome did not hold back UP graduate

    Posted on June 14, 2020

    Music and determination propelled Radlyn Naidoo, a University of Pretoria (UP) BCom Honours graduate with Tourette’s syndrome (TS), to achieve his goals.

  • ‘A recipe for success’ – Dean Elsabé Loots discusses 100 years of UP Economic & Management Sciences achievements

    Posted on June 02, 2020

    Faculty Dean Professor Elsabé Loots leads the team responsible for guiding [email protected] into a future that she sees as continuing the culture of excellence that has become synonymous with the Faculty.

  • Tourism honours students #LiveTheirWild

    Posted on May 19, 2020

    South African National Parks (SANParks) is gatekeeper to some of South Africa’s most pristine natural resources, and has to fulfil its conservation mandate while also offering appropriate visitor experiences. SANParks enjoy patronage from an established and loyal local market as well as...

  • Congratulations to autumn 2020 EMS graduates

    Posted on April 15, 2020

    The Faculty of Economic and Management Sciences (EMS) wishes to congratulate all the graduates who received their qualifications in absentia during the recent virtual graduation ceremony presided over by UP Vice-Chancellor and Principal Professor Tawana Kupe.

  • Alumnus profile: Pierre Viljoen

    Posted on April 06, 2020

    Having the right people around you in any business venture, helps in no small measure to secure a firm foundation for success, believes alumnus Pierre Viljoen. This has proven all too true in each one of his three enterprises...and to this day he cherishes the camaraderie and friendship of his...

  • Marketing and tourism postgraduate students sharpen their research skills

    Posted on March 16, 2020

    The research module is an important component at the postgraduate level, since research-led insights significantly influence people’s daily lives. Universities, not only in South Africa but around the globe, are under immense pressure to produce scholars who are adept at tackling societal...

  • ‘Time to fly’ for Marketing Management’s honours students

    Posted on March 10, 2020

    On 5 February 2020, the Department of Marketing Management welcomed the BCom (Hons) Marketing Management group of 2020 with the theme ‘time to fly’. As the Faculty of Economic and Management Sciences is celebrating its 100-year anniversary with the slogan ‘Advance’, the...

  • The Italtile Amazing Race

    Posted on March 10, 2020

    A novel store immersion introduced UP Marketing Management students to Italtile, in this third consecutive year of Italtile’s successful partnership with the University of Pretoria. The collaboration is designed to round out the studies of Marketing Management honours students with a...

  • UP Marketing Management honours students visit ‘electric avenue’

    Posted on December 13, 2019

    The BCom Honours (Marketing Management) class of 2019 at the University of Pretoria took a trip down ‘Electric Avenue’, visiting Major Tech, a well-known and respected brand in the electrical industry.

  • UP honours students take a walk on the wild side

    Posted on December 13, 2019

    The honours students in the Department of Marketing Management at the University of Pretoria were tasked to work with South African National Parks in 2019 on a project about brand promises and slogans aligned with the South African National Parks’ brand values.

  • Marketing honours students living and learning beautifully with Italtile

    Posted on December 13, 2019

    The Department of Marketing Management and Italtile collaborated to provide the Strategic Marketing Management honours students with an opportunity to gain insight and work on a realistic industry challenge, which served as the exam project.

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