Connection and creativity: Welcoming the Marketing honours Class of 2024

Posted on March 20, 2024

The BCom Honours in Marketing Management programme launched with much excitement on 21 February 2024. The new honours intake walked into the venue with a mixture of excitement and nerves as they prepared to embark on this new chapter in their academic careers. Nerves were soon replaced by chatter and laughter as students introduced themselves to one another and compared outfits, since the class was asked to dress according to their interpretation of the theme for the year – “StepUP” – which resulted in students’ clothes ranging from elegant suits to quirky accessories.
Soon after meeting their lecturers, the students participated in various marketing activities that had their creativity running high. With little time to prepare, teams blew each other away with the creative marketing strategies they came up with, showing that they truly deserved their seats at the honours table.


Step Ahead Marketing. Back row: Matthew Segal, Jaques Nel, Ruth Burger, Thando Phehlukwayo and Kaego Sello.

Front: Molemo Leseane (team leader).


Chihoriem Eresia-Eke, one of the Marketing Management honours students, shared her thoughts, saying: “I’m so excited to be part of the Marketing honours team and to have the opportunity to learn and grow with such a talented group of individuals. The energy in the room was infectious, and I left feeling energised and eager for the year ahead!”
As the evening came to an end, the “StepUP” theme had fully resonated with every student in the room. They all felt more than ready to take on all that 2024 has to offer – the highs, the lows, the lessons and the opportunities.


Servify. Back row: Nicole Wallis, Amanda Makhanya, Caitlyn Greve, and Christina Hesemann.

Front row: Nompumelelo Mziba and Hope Mpyana (team leader).


“The door to postgraduate studies has finally opened, and we were ready to walk through it. The Marketing honours Class of 2024 is ready to Step UP and leave our mark!” concluded Eresia-Eke. 



- Author Department of Marketing Management

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