News

  • Prof Tania Maree receives NRF rating

    Posted on December 06, 2021

    Prof Tania Maree of the Department of Marketing Management was honoured for her National Research Foundation (NRF) rating at the recent UP Virtual Academic Achiever Awards.

  • CHECK IT, CONTROL IT, STICK IT - Diabetes awareness and control with the BCom (Hons) Marketing Management students

    Posted on October 20, 2021

    Marketing Management honours students were challenged to create a strategy to educate individuals who are uneducated regarding diabetes prevention and control, as well as inform individuals with Type 2 diabetes about the benefits of insulin usage.

  • UP academics share insights at the inaugural Africa’s Travel and Tourism Summit

    Posted on October 01, 2021

    Profs Anneli Douglas and Elizabeth du Preez from the Department of Marketing Management were invited to share their views at the prestigious inaugural Africa Travel and Tourism Summit.

  • UP Marketing honours students invest in their future with the PPS Exam Client Challenge

    Posted on September 03, 2021

    After an eventful semester, the BCom Honours (Marketing Management) Class of 2021 had one last milestone to reach before enjoying a well-deserved winter recess. Their exam assignment was for a unique client – PPS.

  • Tourism Management students take events to Heart(felt)

    Posted on September 01, 2021

    Events act as powerful brand elements for host destinations and the ideal is to become established as an event hub, with recurring events as part of a calendar to ensure sustainability in the increasingly competitive events tourism sector. This sector has been among the hardest hit by the...

  • Marketing honours students become Finance Fanatics

    Posted on September 01, 2021

    An excited BCom Honours (Marketing Management) class met an equally excited team of directors from Mafori Group, which was the class’ third industry client for the Marketing of Services module, facilitated by Dr Michelle van der Merwe.

  • The COVID-COMFORT-CONNECTION-CHALLENGE brings relief during difficult times

    Posted on July 14, 2021

    Staff from the Department of Marketing Management expressed a need to connect with one another during times of lockdown and working from home. This need sparked the idea for the Covid-Comfort-Connection-Challenge (C-C-C-C) by the Head of Department, Prof Yolanda Jordaan.

  • Department of Marketing Management appoints new staff

    Posted on July 13, 2021

    Despite the difficult COVID-19 circumstances since 2020, the Department of Marketing Management appointed three new staff members: Dr Felix Bello (1 March 2021); Mafanedzwa Makumbi (1 May 2021), and Dr Rejoice Tobias-Mamina (1 June 2021). Some of these appointments took over a year to materialise...

  • Alumna profile: Dr Liandi Slabbert

    Posted on May 24, 2021

    Having recently obtained her PhD in Tourism Management from UP, Dr Liandi Slabbert’s immediate pursuit is to use the knowledge she gained from her doctorate to help protected areas apply the research available to them more efficiently. “As the custodians of natural, historical and...

  • Marketing honours students 'excel’ with customer experience solutions for Consulta

    Posted on May 06, 2021

    The BCom Honours (Marketing Management) Class of 2021 had the opportunity to showcase their data interpretation and data visualisation abilities to an industry client, namely Consulta. The project formed part of the industry partnership between the Department of Marketing Management at the...

  • Love is in the (h)air! Marketing students get real marketing experience despite COVID-19

    Posted on May 06, 2021

    The third-year BCom Marketing Management students partnered with AMKA Products (Pty) Ltd for their practical project. Although AMKA products has a variety of brands in their stable, the students worked on their Jabu Stone hair care brand. The Jabu Stone Natural Hair Care brand promotes natural...

  • Marketing Management honours students hit a “slam dunk” with TuksSport

    Posted on April 19, 2021

    The BCom Honours (Marketing Management) Class of 2021 began the year with a sport-themed client challenge. As part of the apprentice-style approach adopted for the honours degree, students are presented with actual challenges faced by industry partners, and are required to present a solution to...

  • UP Marketing students excel at PPS client project

    Posted on February 12, 2021

    The BCom (Marketing Management) Honours Class of 2020 worked very hard throughout the year, despite the unique challenges that the year lay before them. Their very last opportunity to showcase what they had learnt during the year was to develop a digital marketing strategy to recruit new...

  • International collaboration between UP Marketing Honours students and Clarion University students

    Posted on December 15, 2020

    The BCom Honours (Marketing Management) students were introduced to Dr Nripendra Singh, Professor of Marketing at Clarion University in Pennsylvania, USA, at the beginning of the second semester for a collaborative project. The international collaboration required teams of the University of...

  • UP Marketing honours students ready to Afri Ride!

    Posted on December 15, 2020

    The BCom Honours (Marketing Management) students were given their final client challenge briefing for the semester in the Marketing of Services module. Mireille Umuhoza, Chief Operating Officer at Afri Ride, enthusiastically told the students about this company which she has had a role in...

  • UP Department of Marketing Management participates in Absa webinar

    Posted on December 14, 2020

    On 28 October 2020, Absa and the University of Pretoria collaborated on presenting a webinar on ‘the business of branding – navigating a brand refresh across 12 African markets’. This was the last of a four-part webinar series, themed ‘Navigating Change’. This...

  • Marketing honours students get digital savvy

    Posted on December 14, 2020

    This year, the two facilitators for the Marketing in Practice module both came from practice. It was a first for all and the excitement was tangible when they had the opportunity to meet the Marketing Management honours class of 2020. The focus of the module was to get students to work with real...

  • Marketing students hit a hole-in-one with the ScoreFuse golf app

    Posted on December 08, 2020

    The Department of Marketing Management collaborated with the developers of a golf-scoring app, ScoreFuse, for a project with the second-year BCom (Marketing Management) students. The second-year practical project is the first introduction in which BCom (Marketing Management) students have the...

  • Tourism professor receives NRF rating

    Posted on December 08, 2020

    Prof Elizabeth du Preez of the Tourism Management Division in the Department of Marketing Management was honoured at the University of Pretoria’s Virtual Academic Achiever Awards, held on 25 November 2020, for her National Research Foundation (NRF) rating. The purpose of this event was to...

  • Marketing professor receives NRF rating

    Posted on December 08, 2020

    Prof Melanie Wiese of the Department of Marketing Management was honoured at the University of Pretoria’s Virtual Academic Achiever Awards, held on 25 November 2020, for her National Research Foundation (NRF) rating. The purpose of this event was to congratulate academics on exceptional...

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