UP Marketing and Tourism honours students master the art of academic writing

Posted on December 13, 2022

Marketing and Tourism honours students in the UP Department of Marketing Management were recently exposed to research workshops to assist them in improving their writing skills. The sessions are a long-term commitment to capacity development for the postgraduate students, geared at preparing them...

Head of Marketing Management celebrates NRF re-rating

Posted on December 02, 2022

Prof Yolanda Jordaan, Head of the Department of Marketing Management, was honoured at the recently held University of Pretoria Academic Achiever Awards for her National Research Foundation re-rating.

Department of Marketing Management shines at the 2021 EMS Faculty Awards

Posted on November 30, 2022

On Tuesday evening, 8 November 2022, the annual EMS Faculty Awards function honoured and celebrated the 2021 achievements of the Faculty of Economic and Management Sciences’ staff members. No less than five staff members of the Department of Marketing Management were nominated for the awards.

Health is wealth: BCom Marketing honours students drive awareness for consumer health and wellness

Posted on November 28, 2022

BCom Marketing honours students got the opportunity to work with Nativa an industry partner and leader in the consumer health and wellness industry for their 2022 final exam challenge for the Strategic Marketing (SBB781) module. The company’s purpose is enriching lives by delivering trusted...

UP Marketing students get the MAX out of Epi-max

Posted on November 22, 2022

The University of Pretoria’s Department of Marketing Management collaborated with Adcock Ingram’s Epi-max brand in a practical project for the BCom Marketing Management second-year students to develop an integrated brand communication plan to increase the awareness of Epi-max Man...

BCom Marketing honours students get one UP with One Co.

Posted on November 20, 2022

This year the BCom Marketing Management honours students were provided with the opportunity of working on a client challenge with One Co. The brief was to develop an experiential in-store/awareness campaign to help increase store traffic, that will ultimately lead to an increase in sales for both...

International editor and scholar visits Marketing @ UP

Posted on November 18, 2022

The Department of Marketing Management recently hosted Professor Charles Ray Taylor, who is listed as one of the top two percent of marketing scholars in the world

Marketing honours students create awareness for the EMS mission statement

Posted on November 18, 2022

Marketing students recently developed an innovative and actionable integrated marketing communication campaign to entrench the EMS mission in the minds of the Faculty’s staff, students and alumni.