EMS celebrates its shining stars

Posted on November 18, 2022

Academics in the Faculty of Economic and Management Sciences were recently honoured at the annual EMS awards ceremony, which recognises excellence in teaching and learning, research and media engagements.

Have you HERD what UP Marketing students have been up to?

Posted on November 18, 2022

The Marketing Management honours Class of 2022 recently worked with Hoedspruit Elephant Rehabilitation and Development (HERD) Trust for their Marketing of Services module exam.

Marketing honours students create a TikTok video for Italtile

Posted on October 24, 2022

In an effort to embark on the novel marketing platform TikTok, the team at Italtile turned to the BCom Marketing Management honours students at the University of Pretoria to create a TikTok video focused on the Italtile brand.

Department of Marketing Management well represented at the 2022 SAIMS Conference

Posted on October 20, 2022

Representatives from the UP Department of Marketing Management recently presented their research at the 33rd Annual Conference for the Southern Africa Institute for Management Scientists.

EMS establishes Africa’s first Chair focused on customer experience management

Posted on October 04, 2022

The Department of Marketing Management in the Faculty of Economic and Management Sciences (EMS) at the University of Pretoria (UP) has recently established the Chair in Customer Experience Management – occupied by Professor Adré Schreuder. The Chair, which is the first of its kind in...

Marketing honours students charged UP for solar client challenge

Posted on September 20, 2022

The Marketing Management Honours Class of 2022 recently partnered with Prof Adré Schreuder for a practical project involving Alumo Energy, an alternative energy solution company that provides industry-leading energy-saving solutions to the residential market.

UP Marketing students learn from the best – a WIN-WIN with Italtile

Posted on September 20, 2022

The Department of Marketing Management has collaborated with Italtile for the fifth consecutive year to provide students with hands-on sales experience in the Personal Selling and Account Management module.

Something Dif-fur-ent for the Marketing honours students

Posted on September 20, 2022

The BCom Honours (Marketing Management) Class of 2022 were tasked to apply their knowledge to evaluate and make recommendations for improvement of the media and retail touchpoints of homeopathic medicine and nutritional supplements manufacturer, Eco-Vet.