Prof Yolanda Jordaan, Head of the Department of Marketing Management, was honoured at the University of Pretoria’s Academic Achiever Awards held on 3 November 2022 for her National Research Foundation (NRF) re-rating (effective from 1 January 2022 to 31 December 2027).
The purpose of this event was to congratulate academics on exceptional academic achievement in 2021 and to honour NRF-rated researchers. Prof Jordaan’s C2-rating confirms that she is an established researcher with a sustained record of productivity in the marketing field who is recognised by her peers as having produced a body of quality work.
Her research focuses on consumer behaviour, more specifically consumer decision-making. This includes decision-making in traditional and new media contexts, as well as in terms of consumer information privacy. Her research also incorporates comparisons between South African consumers and consumers in other countries. To this effect, a research fellowship at the University of Wollongong in Australia allowed her to conduct research on information privacy in the Australian environment, ultimately leading to a comparison of consumer-information privacy concerns and behaviour between South Africa, Australia and the USA.
Furthermore, she has published several journal articles on consumer-information privacy and the protective behaviour of consumers. Technological developments have also sparked interest on privacy within the Facebook and mobile marketing contexts, of which a few articles have been published.
Prof Jordaan (middle) at the Academic Achievers event with Dr Eugene Lottering (left), NRF Deputy CEO: Research and Innovation Support and Advancement, and Prof Loretta Feris (right), Vice-Principal: Academic at the University of Pretoria
Virtual Campus
Get Social With Us
Download the UP Mobile App