Marketing honours students 'excel’ with customer experience solutions for Consulta

Posted on May 06, 2021

The BCom Honours (Marketing Management) Class of 2021 had the opportunity to showcase their data interpretation and data visualisation abilities to an industry client, namely Consulta. The project formed part of the industry partnership between the Department of Marketing Management at the...

Love is in the (h)air! Marketing students get real marketing experience despite COVID-19

Posted on May 06, 2021

The third-year BCom Marketing Management students partnered with AMKA Products (Pty) Ltd for their practical project. Although AMKA products has a variety of brands in their stable, the students worked on their Jabu Stone hair care brand. The Jabu Stone Natural Hair Care brand promotes natural...

Marketing Management honours students hit a “slam dunk” with TuksSport

Posted on April 19, 2021

The BCom Honours (Marketing Management) Class of 2021 began the year with a sport-themed client challenge. As part of the apprentice-style approach adopted for the honours degree, students are presented with actual challenges faced by industry partners, and are required to present a solution to...

UP Marketing students excel at PPS client project

Posted on February 12, 2021

The BCom (Marketing Management) Honours Class of 2020 worked very hard throughout the year, despite the unique challenges that the year lay before them. Their very last opportunity to showcase what they had learnt during the year was to develop a digital marketing strategy to recruit new...

International collaboration between UP Marketing Honours students and Clarion University students

Posted on December 15, 2020

The BCom Honours (Marketing Management) students were introduced to Dr Nripendra Singh, Professor of Marketing at Clarion University in Pennsylvania, USA, at the beginning of the second semester for a collaborative project. The international collaboration required teams of the University of...

UP Marketing honours students ready to Afri Ride!

Posted on December 15, 2020

The BCom Honours (Marketing Management) students were given their final client challenge briefing for the semester in the Marketing of Services module. Mireille Umuhoza, Chief Operating Officer at Afri Ride, enthusiastically told the students about this company which she has had a role in...

UP Department of Marketing Management participates in Absa webinar

Posted on December 14, 2020

On 28 October 2020, Absa and the University of Pretoria collaborated on presenting a webinar on ‘the business of branding – navigating a brand refresh across 12 African markets’. This was the last of a four-part webinar series, themed ‘Navigating Change’. This...

Marketing honours students get digital savvy

Posted on December 14, 2020

This year, the two facilitators for the Marketing in Practice module both came from practice. It was a first for all and the excitement was tangible when they had the opportunity to meet the Marketing Management honours class of 2020. The focus of the module was to get students to work with real...