A Google Premier Partner invests knowledge into Marketing students

Posted on May 27, 2024

UP Marketing Management honours students gained invaluable insights into effective digital marketing strategies and the dynamic fields of SEO and Google Ads from Google Premier Partner iLEAD et al.

Marketing creativity meets engineering ingenuity

Posted on May 22, 2024

The BCom Honours in Marketing Management Class of 2024 developed a social media marketing campaign, creating awareness among engineering students for SIMTEQ Engineering and its simulation technology.

Marketing honours students learn more about influencer marketing in South Africa

Posted on May 08, 2024

Tandi Potgieter, an expert in the social media and influencer marketing sector in South Africa, presented a guest lecture to the Marketing Management honours students at the University of Pretoria.

UP Junior Marketer graduates with master’s degree focused on Nando’s ‘loadshedding-stages’ ad campaign

Posted on April 24, 2024

Duané Kitching (24), a Junior Marketer at UP & recent Master of Commerce in Marketing Management graduate, scored her latest academic success with a research study focused on Nando's tongue-in-cheek adverts related to loadshedding.

Marketing and agriculture meet abroad: UP visits MSU

Posted on April 22, 2024

Prof Yolanda Jordaan recently visited Michigan State University in the USA as a home mentor for Dr Rejoice Mamina-Tobias who is currently spending 11 months at MSU as part of the African Futures Research Leadership programme at MSU.

‘Learn to enjoy learning!’ – Social media influencer Munaka Muthambi on her UP Marketing Management (Honours) success

Posted on April 18, 2024

“The key to social media marketing is accepting new trends and being at ease with change. It's important to be adaptable, since what's fashionable now might not be so tomorrow," says Munaka Muthambi graduating with a BCom Marketing Management (Hon) degree from UP.

Marketing and Tourism honours students get research active

Posted on April 05, 2024

The Marketing and Tourism honours class of 2024 started the year determined to push the research agenda aggressively. To kickstart their research journey, Dr Michael Humbani, a senior lecturer in the Department of Marketing Management, organised a highly interactive session with the departmental...

Connection and creativity: Welcoming the Marketing honours Class of 2024

Posted on March 20, 2024

The BCom Honours in Marketing Management programme launched with much excitement as the 2024 cohort prepared to embark on this new chapter in their academic careers.