Posted on May 05, 2023
On 29 March the BCom Honours (Marketing Management) students were “wowed” with a presentation by Andreas Smit, Senior Executive of Business Development at Tradeway Promotions. Smit holds a BCom Hons (Marketing) from the University of Stellenbosch and is currently completing his MBA....
Posted on April 17, 2023
The BCom Honours (Marketing Management) Class of 2023 started off their semester with a rather unconventional project – marketing a library! Sometimes students forget that no matter the type of organisation, they need to market themselves to make potential customers/users aware of their...
Posted on April 03, 2023
The digital marketing world is booming and forms an essential part of any organisation’s marketing strategy in today’s business environment. With the ever-increasing growth of social media and e-commerce, companies are increasingly using digital marketing strategies to reach a larger...
Posted on March 27, 2023
Third-year BCom Marketing Management students were posed with the challenge in their Integrated Practical Marketing project to create awareness and increase sales for the Eco-Vet brand. To accomplish this, student teams had to develop an Integrated Marketing Communication (IMC) plan for Eco-Vet.
Posted on March 06, 2023
Personal and professional development are areas that professionals need to take ownership of and prioritise for themselves. This is important for individuals in the work place, whether as an owner of a business or an employee. The Marketing in Practice (BEM 783) module in the Marketing...
Posted on February 15, 2023
The University of Pretoria’s Department of Marketing Management lecturer, Mafanedza Makumbi, shared his views on SABC tv on South African Tourism's proposed sponsorship deal with the English Premier League side, Tottenham Hotspur.
Posted on February 06, 2023
Four top BCom Honours (Tourism Management) students at the University of Pretoria took off to Dubai in January to partake in a Future Leaders Challenge, which focused on advancing the tourism and hospitality industry in the Middle East and Africa.
Posted on December 19, 2022
As part of a social responsibility project, UP’s Marketing Management honours students were tasked with creating a digital marketing strategy for BackaBuddy, the South African crowdfunding platform that assists individuals to raise funds for causes they are passionate about.
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