Posted on December 12, 2023
For the second year running, UP’s Department of Marketing Management partnered with Adcock Ingram’s Epimax brand in a practical project for the BCom Marketing Management second-year students.
Posted on November 27, 2023
Third-year BCom Marketing Management students were recently given the challenge to launch Bioplus energy drinks and increase sales by developing an Integrated Marketing Communication (IMC) strategy around the Bioplus energy drink brand persona of “own your vibe”.
Posted on November 23, 2023
The first Faculty of Economic and Management Sciences (EMS) Research Day hosted on 8 September 2023, enabled invited postgraduate students to share their research by means of poster presentations.
Posted on November 03, 2023
The Department of Marketing Management's Dr Tinashe Ndoro and Dr Jade Verbeek visited Jönköping University in Sweden. The visit was made possible by the Erasmus+ funding programme, which fosters academic exchange between Jönköping University (JU) and the University of Pretoria.
Posted on October 06, 2023
Community engagement is a powerful learning tool that enriches the educational experience and thus forms a significant component of the Marketing Management honours degree programme offered at UP. In the Marketing in Practice Module, students are provided with opportunities to partake in...
Posted on October 04, 2023
The Faculty of Economic and Management Sciences (EMS) recently hosted its annual EMS Awards to celebrate the excellence of outstanding academic staff. The awards, which were held at the EMS Research Hub on the Hatfield Campus, honoured the academic excellence of staff in three categories, namely...
Posted on October 04, 2023
Marketing Management honours students recently expanded their learning journey into customer experience management, gaining insights into the significance of the role of effective user experience design in the customer journey mapping process.
Posted on August 28, 2023
The year 2023 marks the sixth anniversary of the Department of Marketing Management’s partnership with Italtile – leaders of premium quality porcelain and ceramic tiles, bathroom ware, sanitary ware, taps, sinks, and accessories. This ongoing partnership provides third-year BCom...
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