Posted on November 18, 2022
Marketing students recently developed an innovative and actionable integrated marketing communication campaign to entrench the EMS mission in the minds of the Faculty’s staff, students and alumni.
Posted on November 18, 2022
Academics in the Faculty of Economic and Management Sciences were recently honoured at the annual EMS awards ceremony, which recognises excellence in teaching and learning, research and media engagements.
Posted on November 18, 2022
The Marketing Management honours Class of 2022 recently worked with Hoedspruit Elephant Rehabilitation and Development (HERD) Trust for their Marketing of Services module exam.
Posted on October 24, 2022
In an effort to embark on the novel marketing platform TikTok, the team at Italtile turned to the BCom Marketing Management honours students at the University of Pretoria to create a TikTok video focused on the Italtile brand.
Posted on October 20, 2022
Representatives from the UP Department of Marketing Management recently presented their research at the 33rd Annual Conference for the Southern Africa Institute for Management Scientists.
Posted on October 04, 2022
The Department of Marketing Management in the Faculty of Economic and Management Sciences (EMS) at the University of Pretoria (UP) has recently established the Chair in Customer Experience Management – occupied by Professor Adré Schreuder. The Chair, which is the first of its kind in...
Posted on September 20, 2022
The Marketing Management Honours Class of 2022 recently partnered with Prof Adré Schreuder for a practical project involving Alumo Energy, an alternative energy solution company that provides industry-leading energy-saving solutions to the residential market.
Posted on September 20, 2022
The Department of Marketing Management has collaborated with Italtile for the fifth consecutive year to provide students with hands-on sales experience in the Personal Selling and Account Management module.
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