Tourism students redefine the future with AI and cutting-edge technology in Dubai

Posted on February 19, 2024

In January 2024, the top honours students in Tourism Management from the University of Pretoria participated in the second edition of the Middle East and Africa Future Leaders Challenge. The live event finals of the challenge took place from 23 to 26 January 2024 in Dubai, hosted by the Emirates...

Marketing lecturer journeys into transformational experiences in New Zealand

Posted on February 16, 2024

Dr Bianca Frost, a lecturer in the Department of Marketing Management, was honoured to receive the Stephan and Pierre Viljoen Award, which enabled her to participate in the 7 Experience Summit 2023.

Marketing lecturer visits Michigan State University to collaborate

Posted on February 07, 2024

Dr Tinashe Ndoro, Senior Lecturer in UP’s Department of Marketing Management, recently embarked on an educational visit to create and strengthen partnerships with Michigan State University staff and discuss opportunities for long-term collaboration.

Make Today Matter – the UP Way

Posted on December 21, 2023

The BCom Honours (Marketing Management) Class of 2023 was presented with a rather unusual assignment by the Department of Institutional Advancement (DIA) at the University of Pretoria (UP). The DIA is responsible for the overall management of UP’s strategic marketing, advertising, and...

Using customer experience to better understand prospective students

Posted on December 20, 2023

Prof Adré Schreuder, who holds the Chair in Customer Experience Management (the first of its kind in Africa), approached the BCom Honours (Marketing Management) class to assist with developing personas and customer journey maps for prospective BCom (Marketing Management) undergraduate and...

Marketing Management students visit Jönköping University in Sweden

Posted on December 19, 2023

Four BCom Honours (Marketing Management) students from the University of Pretoria (UP) embarked on a life-changing three-month student exchange programme to Jönköping University (JU) in Sweden, ending in October 2023. Anij Nagar, Joshua Bruyns, Sharlé Smit, and Rochelle van den Berg were...

Marketing honours students get ‘green fingers’ with Plantland project

Posted on December 18, 2023

The Marketing of Services module exam project for the 2023 BCom Honours (Marketing Management) class entailed creating awareness of Plantland Garden Centre's online nursery and growing its online brand community.

UP Marketing students and Epimax: A bonding experience

Posted on December 12, 2023

For the second year running, UP’s Department of Marketing Management partnered with Adcock Ingram’s Epimax brand in a practical project for the BCom Marketing Management second-year students.