Posted on December 15, 2022
The BCom Honours Marketing Management class of 2022 had the opportunity to work alongside Veldskoen on a unique and exciting project to launch a new type of female shoe for the brand. Veldskoen entered the market in 2016, when Nick Dreyer and Ross Zondagh decided to step it up and make the...
Posted on December 13, 2022
Marketing and Tourism honours students in the UP Department of Marketing Management were recently exposed to research workshops to assist them in improving their writing skills. The sessions are a long-term commitment to capacity development for the postgraduate students, geared at preparing them...
Posted on December 02, 2022
Prof Yolanda Jordaan, Head of the Department of Marketing Management, was honoured at the recently held University of Pretoria Academic Achiever Awards for her National Research Foundation re-rating.
Posted on November 30, 2022
On Tuesday evening, 8 November 2022, the annual EMS Faculty Awards function honoured and celebrated the 2021 achievements of the Faculty of Economic and Management Sciences’ staff members. No less than five staff members of the Department of Marketing Management were nominated for the awards.
Posted on November 28, 2022
BCom Marketing honours students got the opportunity to work with Nativa an industry partner and leader in the consumer health and wellness industry for their 2022 final exam challenge for the Strategic Marketing (SBB781) module. The company’s purpose is enriching lives by delivering trusted...
Posted on November 22, 2022
The University of Pretoria’s Department of Marketing Management collaborated with Adcock Ingram’s Epi-max brand in a practical project for the BCom Marketing Management second-year students to develop an integrated brand communication plan to increase the awareness of Epi-max Man...
Posted on November 20, 2022
This year the BCom Marketing Management honours students were provided with the opportunity of working on a client challenge with One Co. The brief was to develop an experiential in-store/awareness campaign to help increase store traffic, that will ultimately lead to an increase in sales for both...
Posted on November 18, 2022
The Department of Marketing Management recently hosted Professor Charles Ray Taylor, who is listed as one of the top two percent of marketing scholars in the world
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