Marketing honours students get digital savvy

Posted on December 14, 2020

This year, the two facilitators for the Marketing in Practice module both came from practice. It was a first for all and the excitement was tangible when they had the opportunity to meet the Marketing Management honours class of 2020. The focus of the module was to get students to work with real...

Marketing students hit a hole-in-one with the ScoreFuse golf app

Posted on December 08, 2020

The Department of Marketing Management collaborated with the developers of a golf-scoring app, ScoreFuse, for a project with the second-year BCom (Marketing Management) students. The second-year practical project is the first introduction in which BCom (Marketing Management) students have the...

Tourism professor receives NRF rating

Posted on December 08, 2020

Prof Elizabeth du Preez of the Tourism Management Division in the Department of Marketing Management was honoured at the University of Pretoria’s Virtual Academic Achiever Awards, held on 25 November 2020, for her National Research Foundation (NRF) rating. The purpose of this event was to...

Marketing professor receives NRF rating

Posted on December 08, 2020

Prof Melanie Wiese of the Department of Marketing Management was honoured at the University of Pretoria’s Virtual Academic Achiever Awards, held on 25 November 2020, for her National Research Foundation (NRF) rating. The purpose of this event was to congratulate academics on exceptional...

‘Public opinion is increasingly dictating the success or failure of companies and brands’ – UP academics on fixing reputational damage

Posted on November 13, 2020

In order to retain market value, a customer base and employee loyalty, an organisation must take stock of its reputation.

Marketing honours students get a “mental” workout

Posted on October 19, 2020

The CIT Performance Institute challenged the BCom Honours (Marketing Management) students to develop a unique inbound marketing campaign that would lead to an increase in members. What made this challenge unique, was not only that Claudia Baggeröhr and JT Botha are themselves honours graduates...

Students “consulting for Consulta’’

Posted on October 16, 2020

Plato famously said that “opinion is the medium between knowledge and ignorance”. On 2 September 2020, the BCom Honours (Marketing Management) class of 2020 took this philosophy to heart as they sought to translate the opinions of survey respondents into actionable solutions for...

Alumnus profile: Niel Schoombee

Posted on October 12, 2020

For many years, the talented singer/songwriter, alumnus Niel Schoombee, ‘lived’ his passion in the entertainment industry. Besides creating the highly acclaimed 5-person male vocal group, Hi-5, he gained numerous prestigious awards, in SA and abroad. He wrote over 700 songs for many...