The strong ties that exist between the Department of Marketing Management and some leading brands within the industry have benefited honours students who are getting exposure to real-life case studies. The students were recently visited by two guest lecturers, who gave them insight into the practical application of the theoretical concepts they read about in textbooks.

Zinto identifies “five wives and a husband” for successful events management

“Community engagement is encouraged in the BCom Honours in Marketing Management programme by involving students in a fundraising initiative for a non-profit organisation (NPO),” says Dr Liezl-Marié Kruger, Senior Lecturer in the Department of Marketing Management.

Students are tasked with planning and implementing a fundraising strategy, which is often associated with an event. For this reason, the Zinto Marketing Group (Zinto) shared their experience with students on 2 August 2016.

By drawing from practical examples of planning and managing the “five wives and the husband”, as Ms Jolanda Payne from Zinto referred to the key questions of who?, what?, when?, where? , why?, and how? (or 5Ws and H), students were exposed to the realities of events management. This presentation empowered students to better plan and execute their own projects for the NPO between August and November 2016.

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Clover Mama Afrika: The reasons for community engagement success

Clover Mama Afrika is synonymous with community engagement and making sure that things go “way better” for the mamas and their communities. Prof Elain Vlok, Manager of Clover’s Corporate Services and founder of Clover Mama Afrika, delivered a guest lecture to the honours students on 16 August 2016. During this lecture some key success factors of Clover Mama Afrika were highlighted.

Prof Vlok provided industry insight and considerations regarding the sustainability of any community engagement project, which will benefit the students when planning and implementing a fundraising strategy for a NPO. She emphasised that an understanding of the community’s need and how it can be addressed is the foundation of every efficient community engagement project.

   Prof Elain Vlok, Manager of Clover’s Corporate Services and founder of Clover Mama Afrika, with the honours group and Dr Liezl-Marié Kruger

Read more on the Clover Mama Afrika Facebook page