Posted on June 27, 2012
She has just spent a month in Angers setting up collaborative research initiatives. Yolanda has been invited to represent the Direct and General Marketing industry on the European Marketing Confederation to investigate marketing benchmarks in South Africa versus those of Europe. Prof Jordaan was also involved in a programme audit for the Department of Marketing at the University of Johannesburg. She and an international research partner from France has been invited to speak at UP's French Day in September.
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