Ms Bodibe stressed the importance of companies embracing changes in the marketing environment, especially the information technology (IT) and telecommunications industries.

Key topics she addressed included:

• The purpose of business
• Factors influencing customer behaviour
• The golden circle
• Marketing to a changing world
• The impact of technology
• Emerging consumer trends
• What can marketers do about it?
• Winning and losing brands

The students expressed their gratitude to Ms Bodibe after the lecture, especially with regards to the value that this special lecture added to their future careers. Students said they now have a better understanding of the challenges that a leading brand in the telecommunications industry faces, which supports what they have learnt in their marketing subject, Consumer Behaviour.