News

  • Marketing students experience #smashthelabel

    Posted on September 28, 2018

    The second-year Marketing Management students recently attended a presentation on the Castle Lager #smashthelabel marketing campaign, which was launched officially in September 2018.

  • Marketing students learn about digital developments

    Posted on September 05, 2018

    ‘The future is digital’ was the theme of a recent lecture attended by third-year Marketing Management students. Mr Verushen Reddy, Director of Strategy and Digital Marketing at Promise Group, introduced the topic of digital marketing through a video displaying futuristic technology in...

  • Italtile rewards top UP Marketing students for their sales excellence

    Posted on September 05, 2018

    Italtile, leaders in the retail of premium quality porcelain and ceramic tiles, sanitary ware, taps, bathroom furniture and accessories, collaborated with the Department of Marketing Management in the first semester of 2018, to provide the third-year BCom Marketing Management students with an...

  • Emeritus professor receives international lifetime achievement award

    Posted on August 31, 2018

    Emeritus Prof Ernie Heath, together with Prof Melville Saayman from North-West University, were the first-ever recipients of the Tourism Educators South Africa (TESA) Lifetime Award at the 7th Biennial International Tourism Studies Association (ITSA) & 2nd Tourism Educators South Africa...

  • Marketing students learn about building iconic brands through creativity

    Posted on August 31, 2018

    Mr Andy Rice, a well-known branding and advertising expert, recently presented a guest lecture on creativity to the third-year Marketing Management Practical Project class.

  • The past meets the present: Department of Marketing Management Alumni Evening

    Posted on August 31, 2018

    With 2018 nearing an end, the Honours Marketing Management students are beginning to ponder what their next move will be and where will they be in the coming year.

  • UP Marketing honours students gain INSIGHT into the Consulta challenge

    Posted on August 31, 2018

    During the month of August, the University of Pretoria’s 2018 BCom Honours in Marketing Management students presented solutions to a panel consisting of four representatives from Consulta and two lecturers. Consulta is a leading customer experience consulting and market research firm in...

  • Women’s month: Spotlight on EMS achievers

    Posted on August 24, 2018

    The national commemoration of Women’s Month offers an opportunity to not only pay homage to the women who took to the streets in 1956 to march against the unjust pass laws of the day, but also to celebrate a new generation of women who have taken the baton forward and are making a...

  • Marketing honours students selected for Discovery internship programme

    Posted on August 22, 2018

    The Marketing Management honours programme is designed to prepare students for the world of work.

  • Marketing Management students get ‘mixed up’ with Schweppes

    Posted on August 17, 2018

    The Department of Marketing Management and Coca-Cola launched the 2018 second-year practical student project at the beginning of August.

  • Rolling down to Brits for the Bridgestone factory tour

    Posted on August 08, 2018

    One of the highlights of the third-year UP-Bridgestone marketing project is the Bridgestone factory tour.

  • Marketing Management students deliver Supa Quick results

    Posted on August 07, 2018

    “Good luck guys, your presentation will be great!” This was the sound of BEM 356 students encouraging each other before presenting the first deliverable of their third-year marketing project to a panel of representatives from Bridgestone and Supa Quick.

  • Marketing students ‘live beautifully’ with Italtile

    Posted on July 25, 2018

    Italtile provided the Strategic Marketing Management honours students with a practical marketing challenge that served as their exam project. Students had to develop a promotional strategy for Italtile with the goal of increasing the footfall in showrooms in general, but specifically to increase...

  • Marketing students team up with Italtile for sales experience

    Posted on July 17, 2018

    Italtile, global retailer of tiles, sanitaryware and related products, partnered with the Department of Marketing Management to provide the third-year BCom Marketing Management students with an opportunity to gain hands-on sales experience in the Personal Selling and Account Management module.

  • UP Marketing honours students attend the Madex expo 201

    Posted on July 17, 2018

    As Jamie Notter once said, “Innovation is change that unlocks new value”, and what better place to get inspired than the Madex expo.

  • Marketing Management celebrates achievements at the EMS Faculty Awards

    Posted on July 16, 2018

    On Wednesday evening, 6 June 2018, the annual EMS Faculty Awards Function was hosted to honour and celebrate the research and teaching achievements of the Faculty of Economic and Management Sciences’ staff members.

  • Marketing lecturer obtains PhD degree

    Posted on June 21, 2018

    Dr Michael Humbani received his PhD degree at the Autumn graduation ceremony of the University of Pretoria on 2 May 2018.

  • EMS honours research and teaching excellence

    Posted on June 21, 2018

    Academic staff in the Faculty of Economic and Management Sciences were honoured for the excellence they achieved in teaching and learning, as well as research, at the prestigious annual EMS Awards Function, which was held on 6 June 2018.

  • UP 3rd year marketing students get hands-on sales training at Italtile

    Posted on June 19, 2018

    In partnership with Italtile (leaders in the retail of premium quality porcelain & ceramic tiles, sanitary ware, taps, bathroom furniture and accessories), the BCom Marketing 3rd year students at the University of Pretoria had an opportunity to gain hands-on sales experience at...

  • Who says a working mom of two cannot graduate in three years?

    Posted on June 15, 2018

    Mrs Le-André Sheldon graduated with a BAdmin in Public Management (Option: Public Administration) degree on 7 May 2018. Mrs Sheldon, an administrative staff member in the Department of Marketing Management, juggled many balls, being a wife, a mom, an employee and a student, to successfully...

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