Posted on November 18, 2022
The Marketing Management honours Class of 2022 recently worked with Hoedspruit Elephant Rehabilitation and Development (HERD) Trust for their Marketing of Services module exam.
Posted on October 24, 2022
In an effort to embark on the novel marketing platform TikTok, the team at Italtile turned to the BCom Marketing Management honours students at the University of Pretoria to create a TikTok video focused on the Italtile brand.
Posted on October 20, 2022
Representatives from the UP Department of Marketing Management recently presented their research at the 33rd Annual Conference for the Southern Africa Institute for Management Scientists.
Posted on October 04, 2022
The Department of Marketing Management in the Faculty of Economic and Management Sciences (EMS) at the University of Pretoria (UP) has recently established the Chair in Customer Experience Management – occupied by Professor Adré Schreuder. The Chair, which is the first of its kind in...
Posted on September 20, 2022
The Marketing Management Honours Class of 2022 recently partnered with Prof Adré Schreuder for a practical project involving Alumo Energy, an alternative energy solution company that provides industry-leading energy-saving solutions to the residential market.
Posted on September 20, 2022
The Department of Marketing Management has collaborated with Italtile for the fifth consecutive year to provide students with hands-on sales experience in the Personal Selling and Account Management module.
Posted on September 20, 2022
The BCom Honours (Marketing Management) Class of 2022 were tasked to apply their knowledge to evaluate and make recommendations for improvement of the media and retail touchpoints of homeopathic medicine and nutritional supplements manufacturer, Eco-Vet.
Posted on July 20, 2022
UP Tourism Management students recently showed their nerves of steel, when they presented their final exam assignments to an esteemed panel of tourism industry leaders.
Posted on July 08, 2022
Marketing in Practice lecturer and online business owner Michelle du Plessis gives students insight into the real world of digital and social media marketing.
Posted on June 22, 2022
Van Schaik Publishers has launched a new internship opportunity that offers a year of workplace experience to a Department of Marketing Management graduate.
Posted on May 27, 2022
After more than two years of virtual classes, graduations and awards functions, the Department of Marketing Management was able to host its annual in-person prize-giving function to celebrate the top academic achievers.
Posted on March 15, 2022
On Wednesday, 16 February 2022, the BCom Honours (Marketing Management) students boarded a bus and started their honours journey with a field trip to an unknown destination.
Posted on February 24, 2022
The Department of Marketing Management and beauty company Amka partnered in a practical project to give second-year students an opportunity to practice skills in solving marketing challenges for an industry partner.
Posted on February 24, 2022
The BCom Honours (Marketing Management) students at the University of Pretoria explored healthy living by partnering with consumer health and wellness company Nativa on two of its brands – Stress-Away and RadiCal.
Posted on February 08, 2022
As we begin an exciting 2022, the Department of Marketing Management is proud to reflect on the successes of the honours Class of 2021 by sharing exciting success stories from three Marketing Management honours students that landed their dream job.
Posted on December 22, 2021
The third-year BCom Marketing Management students were posed the challenge to create awareness for the Oasis Water brand in their practical project.
Posted on December 10, 2021
University of Pretoria (UP) PhD student Bianca Frost and her supervisor, Professor Elizabeth du Preez of the Department of Marketing Management, received the Best Paper Award at the Making Waves in Africa conference.
Posted on December 08, 2021
University of Pretoria’s (UP’s) marketing expert, Professor Melanie Wiese, advised consumers to shop smarter during the recent highly anticipated Black Friday.
Posted on December 07, 2021
Professor Melanie Wiese from the Department of Marketing Management at the University of Pretoria (UP) unpacked consumer behaviour and decision making during her inaugural address.
Posted on December 06, 2021
Prof Tania Maree of the Department of Marketing Management was honoured for her National Research Foundation (NRF) rating at the recent UP Virtual Academic Achiever Awards.
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