News

  • Marketing students learn about Izikhothane: A unique South African subculture

    Posted on August 06, 2020

    One of the important external factors in studying consumer behaviour includes the study of consumer culture and subcultures. The various cultures and subcultures to which consumers belong significantly influence the consumer decision-making process. Cultures influence the types of products and...

  • #UPGraduation2020: Tourette’s syndrome did not hold back UP graduate

    Posted on June 14, 2020

    Music and determination propelled Radlyn Naidoo, a University of Pretoria (UP) BCom Honours graduate with Tourette’s syndrome (TS), to achieve his goals.

  • ‘A recipe for success’ – Dean Elsabé Loots discusses 100 years of UP Economic & Management Sciences achievements

    Posted on June 02, 2020

    Faculty Dean Professor Elsabé Loots leads the team responsible for guiding [email protected] into a future that she sees as continuing the culture of excellence that has become synonymous with the Faculty.

  • Tourism honours students #LiveTheirWild

    Posted on May 19, 2020

    South African National Parks (SANParks) is gatekeeper to some of South Africa’s most pristine natural resources, and has to fulfil its conservation mandate while also offering appropriate visitor experiences. SANParks enjoy patronage from an established and loyal local market as well as...

  • Congratulations to autumn 2020 EMS graduates

    Posted on April 15, 2020

    The Faculty of Economic and Management Sciences (EMS) wishes to congratulate all the graduates who received their qualifications in absentia during the recent virtual graduation ceremony presided over by UP Vice-Chancellor and Principal Professor Tawana Kupe.

  • Alumnus profile: Pierre Viljoen

    Posted on April 06, 2020

    Having the right people around you in any business venture, helps in no small measure to secure a firm foundation for success, believes alumnus Pierre Viljoen. This has proven all too true in each one of his three enterprises...and to this day he cherishes the camaraderie and friendship of his...

  • Marketing and tourism postgraduate students sharpen their research skills

    Posted on March 16, 2020

    The research module is an important component at the postgraduate level, since research-led insights significantly influence people’s daily lives. Universities, not only in South Africa but around the globe, are under immense pressure to produce scholars who are adept at tackling societal...

  • ‘Time to fly’ for Marketing Management’s honours students

    Posted on March 10, 2020

    On 5 February 2020, the Department of Marketing Management welcomed the BCom (Hons) Marketing Management group of 2020 with the theme ‘time to fly’. As the Faculty of Economic and Management Sciences is celebrating its 100-year anniversary with the slogan ‘Advance’, the...

  • The Italtile Amazing Race

    Posted on March 10, 2020

    A novel store immersion introduced UP Marketing Management students to Italtile, in this third consecutive year of Italtile’s successful partnership with the University of Pretoria. The collaboration is designed to round out the studies of Marketing Management honours students with a...

  • UP Marketing Management honours students visit ‘electric avenue’

    Posted on December 13, 2019

    The BCom Honours (Marketing Management) class of 2019 at the University of Pretoria took a trip down ‘Electric Avenue’, visiting Major Tech, a well-known and respected brand in the electrical industry.

  • UP honours students take a walk on the wild side

    Posted on December 13, 2019

    The honours students in the Department of Marketing Management at the University of Pretoria were tasked to work with South African National Parks in 2019 on a project about brand promises and slogans aligned with the South African National Parks’ brand values.

  • Marketing honours students living and learning beautifully with Italtile

    Posted on December 13, 2019

    The Department of Marketing Management and Italtile collaborated to provide the Strategic Marketing Management honours students with an opportunity to gain insight and work on a realistic industry challenge, which served as the exam project.

  • The power of presentations

    Posted on December 05, 2019

    Armed with creative ideas and lots of enthusiasm, the second-year Marketing Management students had to present their UP-Playboy/Playgirl deodorant projects to a panel of judges recently.

  • Celebrating industry projects for honours students in Marketing Management

    Posted on December 05, 2019

    On Thursday 14 November 2019, the Department of Marketing Management and the Marketing Management honours class of 2019 concluded the year by celebrating the students’ achievements with a prize-giving function. Throughout the year the honours students were given various client challenges...

  • Be on the VIP Playboy/Playgirl guest list

    Posted on December 03, 2019

    What better way to end off a practical project than with a celebration of achievements! Sponsored by manufacturer of cosmetics, toiletries, hair products, pharmaceuticals and skin care products Amka, second-year Marketing Management students were treated to a prize-giving function on 13 November...

  • Renowned international scholar visits the Department of Marketing Management

    Posted on December 02, 2019

    There has been considerable research into the world of neuroscience, the purpose of which is to give brands insights into the way the brain responds to stimuli. The belief that building a brand is an art rather than a science no longer holds. Recent research suggests that successful companies are...

  • UP Marketing students take a run through the heritage of Nike

    Posted on October 30, 2019

    The final quarter of 2019 was off to an exciting start for the second-year Marketing Management students when a former professional athlete turned businessperson and entrepreneur, Mr Ray Wicksell, presented an inspiring ‘Nike Heritage Talk’ on 1 October 2019.

  • Commercii committee closes their term with a big bang

    Posted on October 15, 2019

    The 2018/19 Executive Committee (EC) of Commercii, the Faculty of Economic and Management Sciences’ faculty house, attended the UP Student Development Awards on 7 October 2019 at the Groenkloof Campus.

  • Marketing students ‘rise and shine’ with Satiskin exam projects

    Posted on October 14, 2019

    The third-year BCom (Marketing Management) students partnered with AMKA products (Pty) Ltd for their practical project for 2019. Although AMKA products has a variety of brands in their stable, the students worked on the Satiskin shower gel range.

  • Marketing Management graduates attend the Loeries Creative Week

    Posted on September 06, 2019

    A group of UP Marketing Management graduates were afforded the opportunity to attend the Loeries Creative Week, held at the Durban International Convention Center from 22 to 25 August 2019.

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