Posted on May 13, 2016
The Department of Marketing Management and Bridgestone South Africa have teamed up for the 2016 third-year Marketing Management practical project. The purpose of the practical module is to provide students with the opportunity to practically apply theory to the marketing field. This year students...
Posted on April 22, 2016
The Department of Marketing Management's annual prize-giving function took place on 14 April 2016 at the High Performance Centre (hpc). During this event, the Department’s top performers were celebrated for their various achievements.
Posted on April 20, 2016
On 14 April 2016, the graduation of 25 students in the GfK MPhil Marketing Research programme was celebrated. The MPhil Marketing Research programme was presented by the Department of Marketing Management in collaboration with GfK Verein.
Posted on April 15, 2016
Wednesday, 16 March 2016, was a memorable day for the BCom Marketing Management Honours class. The students met a group of management students from Rutgers University in Camden, New Jersey, and hosted them in their class, followed by an informal braai sponsored by the visitors.
Posted on March 30, 2016
On 9 March, the BCom (Hons) Marketing Management class of 2016 presented to their first client, customer insights consultancy Consulta. There was an atmosphere of anxiety and excitement, as the students did not know what to expect.
Posted on March 24, 2016
When Prof Yolanda Jordaan, Head of the Department of Marketing Management, read that occupations in marketing and sales were identified amongst the top 100 national scarce skills in the country, she took action.
Posted on March 08, 2016
“We want to know the why,” explained Prof Natasja Holtzhausen, a qualitative researcher from the School of Public Management and Administration, to the third-year Marketing Research students.
Posted on February 29, 2016
Representatives from beauty company L’Oreal visited the third-year Marketing Research students on 11 February 2016.
Posted on February 25, 2016
The journey for the BCom (Hons) Marketing Management class of 2016 started on 1 February 2016. The theme of the welcome lecture was “Flying with Unlimited Marketing” and students were asked to dress accordingly. The students rose to the occasion and impressed with their creativity in...
Posted on February 22, 2016
A Valentine’s Day competition was launched amongst the BCom Marketing Management students during February 2016. Students were required to invent a catchy name and slogan for a new company that supplies cakes and platters. A bonus prize was offered to students that also designed a logo. The...
Posted on February 18, 2016
Maryna Enslin, a final-year BCom Tourism Management student from the Tourism Management Division, has been selected as one of three finalists from across African tertiary institutions to present an event bid in front of a jury of industry professionals at the IMEX-MPI-MCI Future Leaders Forum...
Posted on December 11, 2015
The Department of Marketing Management, in partnership with Appletiser, launched a project amongst the BCom Marketing Management second-year students during the second semester of 2015. Students were required to develop a marketing communication plan for Appletiser with the purpose of increasing...
Posted on December 08, 2015
The Tourism Management Division in UP’s Faculty of Economic and Management Sciences hosted a Tourism Field Research Training Course early in November 2015.
Posted on November 26, 2015
How can Marketing students make a difference? This was the challenge given to the Marketing Management honours students, who were tasked with developing a fundraising strategy in support of Phyllis Robertson Home (PRH) in Pretoria as part of the curriculum of one of their practical modules.
Posted on November 20, 2015
The honours students in Strategic Marketing Management partnered with the Unlimited Titans cricket franchise during 2015 for a practical exam project. The students were challenged to increase in-stadia support at SuperSport Park in Centurion, and to create brand awareness for the Unlimited Titans.
Posted on November 10, 2015
The Department of Marketing Management hosted Ms Ineke Prinsloo, National Head of Strategy and Customer Insight at, international short-term insurance company Zurich, on 17 October 2015. Ms Prinsloo has 18 years of experience in the financial services industry. She has been a director on the...
Posted on November 06, 2015
Ms Danielle Carrick, an information designer from GfK Consumer Experiences North America in New York, presented a lecture to the MPhil Marketing Research students while she was hosted by the Department of Marketing Management on 16 and 17 October 2015.
Posted on November 06, 2015
The year has come to an end for the third-year BCom Marketing Management students who have worked on a practical integrated marketing project for Potatoes South Africa (PSA). A prize-giving function was held on 29 October 2015, where the top three groups were rewarded for their PSA projects. PSA...
Posted on November 02, 2015
As honours students in Marketing Management at UP in 2015, Mieke Bruins and Stephan du Plessis have been working on an integrated marketing communication strategy for the Gautrain Management Agency throughout the year. They share their experience of the brand and the high standards it adheres to,...
Posted on October 28, 2015
Mr Otto de Vries, CEO of the Association of South African Travel Agents (Asata), recently presented a guest lecture to the BCom Honours students in Tourism Management. His lecture focused on the future of business and retail travel agents, and he assured students that there is indeed still a role...
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