Who are the mall

Posted on August 29, 2013

On 7 August 2013, the BComHons (Marketing Management) students visited the Centurion Mall and were challenged to think in terms of the various customers that shopping malls serve.

It

Posted on August 14, 2013

Neuromarketing is a new field of marketing research that focuses on consumers' responses to marketing stimuli. Companies such as Google and Frito-Lay have used neuromarketing to measure consumer thoughts on their advertisements or products.

Marketing expert appointed

Posted on August 13, 2013

The Department of Marketing Management is proud to welcome Prof Pierre Mostert as staff member in the Department from 1 August 2013.

In honour of Nelson Mandela

Posted on August 07, 2013

To celebrate Nelson Mandela’s birthday and to help the less fortunate, staff members of the Department of Marketing Management visited children at ABBA House to donate a few necessary items.

Paper on shoppers

Posted on July 24, 2013

Dr Melanie Wiese, a staff member in the Department of Marketing Management, attended the 15th Annual International Global Business and Technology Association (GBATA) conference in Helsinki, Finland during July 2013. The theme of the event was:

UP develops its leaders

Posted on July 24, 2013

Prof Yolanda Jordaan, Head of the Department of Marketing Management, was one of 12 selected University staff members to participate in the UP Programme for Academic Leadership. Designated academics attend among others an academic leadership programme pre

Establishing international relationships

Posted on July 24, 2013

Prof Yolanda Jordaan, Head of the Department of Marketing Management, visited the Hochschule f

Guess who had Kellogg

Posted on July 22, 2013

Dr Melanie Wiese ensured that her The Strategic Marketing class of BComHons (Marketing Management) students ended the first semester on a high note by taking on a challenge for Kellogg