Posted on December 22, 2021
The third-year BCom Marketing Management students were posed the challenge to create awareness for the Oasis Water brand in their practical project.
Posted on December 10, 2021
University of Pretoria (UP) PhD student Bianca Frost and her supervisor, Professor Elizabeth du Preez of the Department of Marketing Management, received the Best Paper Award at the Making Waves in Africa conference.
Posted on December 08, 2021
University of Pretoria’s (UP’s) marketing expert, Professor Melanie Wiese, advised consumers to shop smarter during the recent highly anticipated Black Friday.
Posted on December 07, 2021
Professor Melanie Wiese from the Department of Marketing Management at the University of Pretoria (UP) unpacked consumer behaviour and decision making during her inaugural address.
Posted on December 06, 2021
Prof Tania Maree of the Department of Marketing Management was honoured for her National Research Foundation (NRF) rating at the recent UP Virtual Academic Achiever Awards.
Posted on October 20, 2021
Marketing Management honours students were challenged to create a strategy to educate individuals who are uneducated regarding diabetes prevention and control, as well as inform individuals with Type 2 diabetes about the benefits of insulin usage.
Posted on October 01, 2021
Profs Anneli Douglas and Elizabeth du Preez from the Department of Marketing Management were invited to share their views at the prestigious inaugural Africa Travel and Tourism Summit.
Posted on September 03, 2021
After an eventful semester, the BCom Honours (Marketing Management) Class of 2021 had one last milestone to reach before enjoying a well-deserved winter recess. Their exam assignment was for a unique client – PPS.
Posted on September 01, 2021
Events act as powerful brand elements for host destinations and the ideal is to become established as an event hub, with recurring events as part of a calendar to ensure sustainability in the increasingly competitive events tourism sector. This sector has been among the hardest hit by the...
Posted on September 01, 2021
An excited BCom Honours (Marketing Management) class met an equally excited team of directors from Mafori Group, which was the class’ third industry client for the Marketing of Services module, facilitated by Dr Michelle van der Merwe.
Posted on July 14, 2021
Staff from the Department of Marketing Management expressed a need to connect with one another during times of lockdown and working from home. This need sparked the idea for the Covid-Comfort-Connection-Challenge (C-C-C-C) by the Head of Department, Prof Yolanda Jordaan.
Posted on July 13, 2021
Despite the difficult COVID-19 circumstances since 2020, the Department of Marketing Management appointed three new staff members: Dr Felix Bello (1 March 2021); Mafanedzwa Makumbi (1 May 2021), and Dr Rejoice Tobias-Mamina (1 June 2021). Some of these appointments took over a year to materialise...
Posted on May 24, 2021
Having recently obtained her PhD in Tourism Management from UP, Dr Liandi Slabbert’s immediate pursuit is to use the knowledge she gained from her doctorate to help protected areas apply the research available to them more efficiently. “As the custodians of natural, historical and...
Posted on May 06, 2021
The BCom Honours (Marketing Management) Class of 2021 had the opportunity to showcase their data interpretation and data visualisation abilities to an industry client, namely Consulta. The project formed part of the industry partnership between the Department of Marketing Management at the...
Posted on May 06, 2021
The third-year BCom Marketing Management students partnered with AMKA Products (Pty) Ltd for their practical project. Although AMKA products has a variety of brands in their stable, the students worked on their Jabu Stone hair care brand. The Jabu Stone Natural Hair Care brand promotes natural...
Posted on April 19, 2021
The BCom Honours (Marketing Management) Class of 2021 began the year with a sport-themed client challenge. As part of the apprentice-style approach adopted for the honours degree, students are presented with actual challenges faced by industry partners, and are required to present a solution to...
Posted on February 12, 2021
The BCom (Marketing Management) Honours Class of 2020 worked very hard throughout the year, despite the unique challenges that the year lay before them. Their very last opportunity to showcase what they had learnt during the year was to develop a digital marketing strategy to recruit new...
Posted on December 15, 2020
The BCom Honours (Marketing Management) students were introduced to Dr Nripendra Singh, Professor of Marketing at Clarion University in Pennsylvania, USA, at the beginning of the second semester for a collaborative project. The international collaboration required teams of the University of...
Posted on December 15, 2020
The BCom Honours (Marketing Management) students were given their final client challenge briefing for the semester in the Marketing of Services module. Mireille Umuhoza, Chief Operating Officer at Afri Ride, enthusiastically told the students about this company which she has had a role in...
Posted on December 14, 2020
On 28 October 2020, Absa and the University of Pretoria collaborated on presenting a webinar on ‘the business of branding – navigating a brand refresh across 12 African markets’. This was the last of a four-part webinar series, themed ‘Navigating Change’. This...
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