News

  • Marketing students get fired up by Firestone

    Posted on May 25, 2017

    The Department of Marketing Management at UP will, for a second year, work in partnership with Bridgestone tyre manufacturers on the third-year Marketing Management practical project. The focus of the project for 2017 is to develop a brand communications plan specifically for Firestone (a brand...

  • Marketing Professor receives NRF rating

    Posted on May 23, 2017

    Prof Pierre Mostert of the Department of Marketing Management was honoured at the University of Pretoria's Academic Achievers Awards, held on 9 May 2017, for his National Research Foundation (NRF) rating.

  • EMS academics celebrated at UP Academic Achievers Awards

    Posted on May 15, 2017

    A number of academics from the Faculty of Economic and Management Sciences were celebrated when the University of Pretoria hosted its annual Academic Achievers Awards on 9 May 2017.

  • Developing marketers with a business and social conscience

    Posted on May 12, 2017

    The Department of Marketing Management was requested to share how it incorporates social responsibility into the curriculum during the steering committee of the University Social Responsibility Network's recent visit to the University.

  • Christmas came early for UP Marketing and Informatics students

    Posted on May 11, 2017

    Excitement filled the air as Professor Alta van der Merwe, Deputy Dean of the Faculty of Engineering, Built Environment and Information Technology (EBIT) at UP welcomed and congratulated 80 students who were collectively awarded bursaries to the value of R7,1 million from the Banking Sector...

  • Top Marketing students take centre stage

    Posted on May 11, 2017

    Bright and early on the morning of 25 April 2017, the Department of Marketing Management welcomed its top achievers and their families/partners to the annual Marketing Management prize-giving function. The High Performance Centre at the University of Pretoria served as a suitable venue for the...

  • Liaising across continents

    Posted on April 18, 2017

    Marketing Management honours students had the unique opportunity to collaborate with a group of students from Rutgers University, USA, who attended the Marketing of Services lecture on 16 March 2017.

  • Changing the lives of Marketing Management students – one bursary at a time

    Posted on April 12, 2017

    The lives of 40 Marketing Management students were changed on Wednesday, 29 March 2017, when they were informed that they were recipients of the 2017 Banking Sector Education and Training Authority (BANKSETA) bursaries. For these bursaries, 40 of the best performing BCom (Marketing Management)...

  • Marketing Management honours students learn how to turn data into insight

    Posted on April 10, 2017

    On 22 March 2017, the BCom Honours (Marketing Management) class was privileged to receive the opportunity to work on their first client challenge given to them by the research company, Consulta.

  • Consumers and branding: “market yourself as a brand”

    Posted on April 05, 2017

    The Marketing Management students in the Consumer Behaviour module had the privilege of hosting Prof Ernest North as a guest lecturer on 27 March 2017.

  • Cultural and sub-cultural influences on consumer behaviour

    Posted on April 04, 2017

    On 15 and 16 March 2017, the Consumer Behaviour students in the Department of Marketing Management were given the unique opportunity to come dressed up for class and partake in a class competition.

  • L’Oréal Brandstorm Challenge 2017

    Posted on March 15, 2017

    On 15 February 2017, Ms Virginie Dias-Tagnon (Talent Director – Africa) and Ms Funeka Sogoni (Recruitment Manager) from the cosmetics company L’Oréal visited the third-year Marketing Research students to brief them about the annual L’Oréal Brandstorm Challenge.

  • Bridgestone SA treats top marketing students to a Cape Town trip

    Posted on December 14, 2016

    The partnership between the Department of Marketing Management at UP and Bridgestone South Africa reached exciting new heights in 2016. During the third-year Marketing Management Practical Project module, which provides students with the opportunity to practically apply theory to the marketing...

  • Experimental design expert from Connecticut visits Marketing Management

    Posted on December 05, 2016

    The Department of Marketing Management hosted Prof Robin Coulter from the University of Connecticut from 5 to13 November 2016. Prof Coulter’s research focuses on consumer behaviour issues. She is the President of the Academic Council for the American Marketing Association, and is an active...

  • Marketing students collaborate with two world class brands

    Posted on October 26, 2016

    A total of 14 third-year Marketing Management students from the University of Pretoria took part in the BMW centenary celebrations, hosted in conjunction with Bridgestone South Africa, as part of the their practical project. The event took place on Saturday, 20 August 2016 at the Red Star Raceway...

  • BMW Advanced High Performance Driving experience

    Posted on October 18, 2016

    The Dynamic Treads, the winning team of the second assignment in the third-year Marketing Management Practical Project module, were treated by Bridgestone South Africa (BSAF) to a BMW Advanced High Performance Driving experience (worth R2 500 per person) on Wednesday, 28 September 2016. The...

  • Shopper marketing: engaging shoppers online and offline

    Posted on October 07, 2016

    Students enrolled for the Integrated Brand Communication module had the pleasure of having Ms Talita Myburg as a guest lecturer on 13 September 2016. Ms Myburg discussed how shopper marketing is used by marketing practitioners as an integrated marketing communications (IMC) tool.

  • The journey of the Sticks and Stones marketing team

    Posted on October 07, 2016

    The winning team of the first assignment in the Marketing Management Practical Project module were recently treated by Bridgestone South Africa to a 4x4 driving experience. The purpose of the first assignment was to obtain a better understanding of the tyre industry in terms of what competitors...

  • Top marketing students win a trip to Cape Town

    Posted on October 07, 2016

    Bridgestone South Africa, which acted as industry partner for the third-year Marketing Management students’ Practical Project module for 2016, provided students with the opportunity to practically apply theory to the marketing field. This year the students were required to develop a...

  • Marketing students thinking outside the box, inside ABSA’s Equinox

    Posted on October 06, 2016

    The BCom Honours in Marketing Management students were recently challenged to think outside the box when they visited ABSA’s new strategic innovation zone, Equinox, to complete several marketing-related acitivities.

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