Research News

  • Tourism honours students #LiveTheirWild

    Posted on May 19, 2020

    South African National Parks (SANParks) is gatekeeper to some of South Africa’s most pristine natural resources, and has to fulfil its conservation mandate while also offering appropriate visitor experiences. SANParks enjoy patronage from an established and loyal local market as well as...

  • Congratulations to autumn 2020 EMS graduates

    Posted on April 15, 2020

    The Faculty of Economic and Management Sciences (EMS) wishes to congratulate all the graduates who received their qualifications in absentia during the recent virtual graduation ceremony presided over by UP Vice-Chancellor and Principal Professor Tawana Kupe.

  • The power of presentations

    Posted on December 05, 2019

    Armed with creative ideas and lots of enthusiasm, the second-year Marketing Management students had to present their UP-Playboy/Playgirl deodorant projects to a panel of judges recently.

  • Be on the VIP Playboy/Playgirl guest list

    Posted on December 03, 2019

    What better way to end off a practical project than with a celebration of achievements! Sponsored by manufacturer of cosmetics, toiletries, hair products, pharmaceuticals and skin care products Amka, second-year Marketing Management students were treated to a prize-giving function on 13 November...

  • Renowned international scholar visits the Department of Marketing Management

    Posted on December 02, 2019

    There has been considerable research into the world of neuroscience, the purpose of which is to give brands insights into the way the brain responds to stimuli. The belief that building a brand is an art rather than a science no longer holds. Recent research suggests that successful companies are...

  • UP Marketing students take a run through the heritage of Nike

    Posted on October 30, 2019

    The final quarter of 2019 was off to an exciting start for the second-year Marketing Management students when a former professional athlete turned businessperson and entrepreneur, Mr Ray Wicksell, presented an inspiring ‘Nike Heritage Talk’ on 1 October 2019.

  • Marketing honours student among 100 Young Mandelas of the Future

    Posted on August 29, 2019

    Arend Kahlau, a Marketing Management honours student at the University of Pretoria, has been selected as part of an inspiring group of 100 young South Africans who are making a difference in the country.

  • Marketing research presented at conference in the USA

    Posted on August 27, 2019

    Dr Tinashe Chuchu from the Department of Marketing Management attended the 2019 American Marketing Association Summer Conference, held in Chicago, USA from 9 to 11 August 2019.

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