Research News

  • Marketing guru inspires at conference and workshop

    Posted on September 09, 2015

    The 27th annual Southern African Institute for Management Scientists (SAIMS) Conference, themed ‘Management in Southern Africa: Change, Challenge and Opportunity’, was hosted on 30 August 2015 in conjunction with the School of Management Studies at the University of Cape Town.

  • Contemplating the impact of technology on being a scholar-author

    Posted on September 08, 2015

    During a visit to the Department of Marketing Management in July 2015, Professor Julie Ruth from the Rutgers University School of Business in the USA delivered a presentation to the Faculty of Economic and Management Sciences’ staff on the impact of technology on being a scholar-author.

  • International expert presents MPhil Marketing Research workshop at UP

    Posted on August 26, 2015

    On 31 July and 1August 2015 the Department of Marketing Management hosted Professor Holger Lütters, a professor of International Marketing at the Hochschule für Technik und Wirtschaft in Berlin and a leading expert on the topic of online marketing research.

  • The power of ‘like’ – social networks analysis

    Posted on October 29, 2014

    International researcher Prof Holger Lütters, a professor from the Hochschule für Technik und Wirtschaft in Berlin, Germany, presented an insightful guest lecture to the Marketing Management honours class on ‘The power of “like” – social networks analysis’.

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