Conducting market research in challenging environments

Posted on October 06, 2015

The Department of Marketing Management hosted Mr Joe Boniaszczuk, Marketing Sciences Director at GfK South Africa, on 19 September 2015. He presented a lecture on conducting market research in challenging environments to the MPhil Marketing Research students.

Marketing guru inspires at conference and workshop

Posted on September 09, 2015

The 27th annual Southern African Institute for Management Scientists (SAIMS) Conference, themed ‘Management in Southern Africa: Change, Challenge and Opportunity’, was hosted on 30 August 2015 in conjunction with the School of Management Studies at the University of Cape Town.

Contemplating the impact of technology on being a scholar-author

Posted on September 08, 2015

During a visit to the Department of Marketing Management in July 2015, Professor Julie Ruth from the Rutgers University School of Business in the USA delivered a presentation to the Faculty of Economic and Management Sciences’ staff on the impact of technology on being a scholar-author.

International expert presents MPhil Marketing Research workshop at UP

Posted on August 26, 2015

On 31 July and 1August 2015 the Department of Marketing Management hosted Professor Holger Lütters, a professor of International Marketing at the Hochschule für Technik und Wirtschaft in Berlin and a leading expert on the topic of online marketing research.

The power of ‘like’ – social networks analysis

Posted on October 29, 2014

International researcher Prof Holger Lütters, a professor from the Hochschule für Technik und Wirtschaft in Berlin, Germany, presented an insightful guest lecture to the Marketing Management honours class on ‘The power of “like” – social networks analysis’.