Introduction to global food markets. Understanding marketing management in food and agriculture. Consumer behaviour and marketing research. Marketing management. Risks in agricultural commodity marketing. Marketing high-value and agro-processed foods. Food franchising. Food quality, labelling and food safety, intellectual property and geographical indicators. Procurement. Supermarkets, etc. Contract growing and marketing. Case studies.
The information published here is subject to change and may be amended after the publication of this information. The General Regulations (G Regulations) apply to all faculties of the University of Pretoria. It is expected of students to familiarise themselves well with these regulations as well as with the information contained in the General Rules section. Ignorance concerning these regulations and rules will not be accepted as an excuse for any transgression.
Postal Address: University of Pretoria Private Bag x 20 Hatfield 0028