Agribusiness marketing management 813

Module code LEK 813
Qualification Postgraduate
Faculty Faculty of Natural and Agricultural Sciences
Module content

Introduction to global food markets. Understanding marketing management in food and agriculture. Consumer behaviour and marketing research. Marketing management. Risks in agricultural commodity marketing. Marketing high-value and agro-processed foods. Food franchising. Food quality, labelling and food safety, intellectual property and geographical indicators. Procurement. Supermarkets, etc. Contract growing and marketing. Case studies.

Module credits 15.00
NQF Level 09
Prerequisites No prerequisites.
Contact time 1 lecture per week
Language of tuition Module is presented in English
Department Agricultural Economics Extension and Rural Develo
Period of presentation Semester 2

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