Core modules

• CMG 791

  Integrated communication project 791

  Credits: 

  20.00
  Module content:
  

  The purpose of this module is to develop a corporate communication strategy for a real client.

  Study themes:

  • The building blocks of a corporate communication strategy and plan;
  • Entrepreneurship development for starting a consulting firm;
  • Specifics skills to be refined include project management, team communication, conflict management, creativity, writing and content creation for all media and platforms, as well as business presentation skills.

  The purpose of this module is to guide students through the process of developing a corporate communication strategy which will be presented to a panel of lecturers and representatives of the client.

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  Prerequisites	No prerequisites.
  Period of presentation	Semester 2

• KPK 780

  Corporate communication 780

  Credits: 

  20.00
  Module content:
  

  The purpose of this module is to introduce students to the scope and theoretical foundations of the field of corporate communication.

  Study themes:

  • Introduction to the field of communication management;
  • Specialisation fields, different sectors and the corporate vs. consulting contexts of communication management;
  • Key requirements for excellence in communication management;
  • The place of professional associations and ethics in communication management;
  • Contemporary issues like the research contributions of global, regional and national professional and research associations.

  The purpose of this module is to introduce students to the field of communication management, to differentiate between contexts, sectors and specialisation fields. The pursuit of communication excellence forms the foundation of all efforts and requires and understanding of key organisational requirements. The contribution of professional associations (global, regional and national), as well as the place of professional ethics are also investigated.

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  Prerequisites	Only for BComHons: Communication students
  Period of presentation	Semester 1

• OBS 790

  Research report 790

  Credits: 

  40.00
  Module content:
  

  The purpose of this module is to introduce students to the nature and the role of research in a business enterprise so that they will be able to conduct and utilise research. 
  Study themes:

  • The role of research in an enterprise;
  • Conceptualisation and the scientific thinking process;
  • The research process;
  • Research planning and design;
  • Data gathering and analysis; and
  • Reporting of research results.

  The purpose of this module is to guide students through the process of planning a small-scale academic research study in the field of Business Management, collecting and analysing empirical data, and presenting the findings of the study in the form of a research article. Students will be guided to develop a research proposal for the research study during the first semester. During the second semester, students will be guided to collect and analyse the required data and to write a research article. Students will only be allowed to continue with the execution of their research projects (i.e., with the collection and analysis of data and the writing of a research article) during the second semester, if they have obtained a progress mark of at least 50% and passed the final research proposal at the end of the first semester with a sub-minimum mark of 50%
  1 lecture per week during the first semester and ad hoc workshops during the second semester

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  Prerequisites	No prerequisites.
  Period of presentation	Year

• OWK 780

  Development communication 780

  Credits: 

  20.00
  Module content:
  

  The purpose of this module is to introduce students to the field of development communication

  Study themes:

  • The building blocks of a development communication;

  • The nature and different approaches to corporate social responsibility;

  • Different role players in the development arena.

  Contemporary issues like the UN’s sustainability development goals (SDG’s); 

   

  The purpose of this module is to investigate global, regional and local issues in development communication and emphasises corporate social responsibility (CSR) as an avenue to address these issues. The roles of the private and public sectors, as well as non-governmental organisations in society will be evaluated. Different stages and models of CSR will be discussed to see how corporations can strategically plan their CSR programmes to contribute to the achievement of development and business goals.

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  Prerequisites	Only for BComHons: Communication students
  Period of presentation	Semester 2

• SKO 780

  Strategic communication management 780

  Credits: 

  20.00
  Module content:
  

  The purpose of this module is to introduce students to the value creation role of communication for organisations

  Study themes:

  • The different roles (technical, managerial and strategic) of the communication specialist;
  • Different vantage points (micro, meso and macro levels) regarding communication within and on behalf of an organisation;
  • Corporate reputation;
  • Crisis management;
  • Organisational communication;
  • Contemporary issues like communication in digital environments, diversity, transformation and leadership.

  The purpose of this module is to explore how communication specialist function in different roles and thus contribute to the overall success of the organisation. Knowledge of key issues such as reputation, crisis management, organisational communication, the digital environment, diversity, transformation and leadership are pivotal for communication specialists who aspire to function at a managerial level.

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  Prerequisites	No prerequisites.
  Period of presentation	Semester 1

Annual increase information:

• Module pricing is subject to change at the beginning of every year without prior notice.
• UPOnline tuition fees will increase annually by approximately 5%.
• The annual increase will apply from the March intake, which is the second intake of the year.
• If the programme fee is paid in full upfront the student is still liable for the difference between the upfront payment and increased amount until the completion of the programme.
• If you have any historic debt owed to the University of Pretoria, any payment you make will go towards settling that debt first.
• All-inclusive total programme cost.