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Research Focus Areas

The research fields that the Department is currently active in include: new media, consumer-generated media, social media and networks, digital engagement, brand value growth, brand switching behaviour, marketing communication media, relationship marketing and relationship intention, services marketing, service failure and recovery, customer complaint behaviour, direct marketing, information privacy, consumer decision-making, and higher education marketing.

The academic staff in the Department of Marketing Management is actively engaged in marketing research. Staff members pursue and achieve excellence in a wide range of research activities. Investment in innovative research has led to the publication of many academic papers, reports and books covering various marketing topics. Below are some excerpts from the research conducted by academic staff members.

Research Focus: Pharmaceutical Sales Representatives: Profit by non-financial motivators 
  How do cultures respond to online privacy?
Friendship networks and curriculum design

Do I want ads on my Facebook page?

Shoppers’ perceptions of malls

How do Tshwane consumers make shopping decisions?

Social networking behaviour of students What do academic research? A content analysis of ‘Management Dynamics’ How to market a funeral home?

What irritates students in the shopping environment?

Beauty and the beast: The realistic reflection of women in television commercials? Does Generation Y believe in advertising? Do I like your online ad? Trends in Services Marketing Research How do students select universities? Does gender influence students higher education institution selection process? Motivating sales representatives: the importance of non-financial motivators Who to trust: Examining trustworthiness of product review blogs Getting young adults back to church: can marketing principles help?

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Last edited by Liesl OosthuizenEdit