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Research by master’s students

As part of an effort to produce research that has a noticeable impact on the development of marketing, the Department of Marketing Management is directing its academic efforts on improving both marketing theory and, in turn, marketing practice. Our master’s degree students are actively involved in research and their work adds to the existing body of knowledge through the research conducted during the fulfilment of their master’s degrees. Below are some excerpts from the research conducted by our marketing master’s students.

Titles
Author
     
Titles
 Author

 

 

Getting more engagement from your Facebook Fans

(2016)

Tyla Rogers  

 

 

A recipe for (business) success

(2016)

Kobus Badenhorst

 

 

Experiential brand avoidance: a ticking time bomb?

(2016)

Sotira Petrou

 

 

 

“It’s not you, it’s me”: When brands and consumers don’t match

(2016)

Tiaan Naude

 

 

Are we the sum total of our purchases?

(2016)

Rina van Niekerk

 

 

 

What drives loyalty?

(2016)

Ruth Nalutongwe

 

 

The great (customer) migration

(2016)

Nkosingiphile Cedric Shabangu

 

 

 

“Like us on Facebook!”

(2016)

Petra Sanne

 

 

 

Do you trust me? – Facebook

(2016)

Lerusha Calecia Chetty

 

 

 

When brands and customers become friends

(2016)

 

Marilee Klopper

 

 

I shop, therefore I am.

(2016)

Christelda Naidoo

 

 

 

Why do customers leave?

(2016)

Daniel Moxham

 

 

 

Hooked on value!

(2016)

Johan Kruger

     

 

 

Do you want to be sucessful? Then treat your customers well!

(2015)

Zwelethu Magodiele

 

 

 

Is it true (brand) love?

(2015)

Lizette Lategan and Melissa Eloff

 

 

Luxury brands: The self and the experience 

(2015)

 
Michelle du Plessis and Robyn Baptiste
 

 

 

Linked to Loyalty

(2015)

Thalita Geldenhuys and Charlene Leister
 
 
 
(2015)
 
 
 
 
 
 
 
 
 
Lezanne Sonntag
 
 
 
 
(2015)
 
Marlé van Sandwyk

 

 

Improving the quality of customer relationships

(2015)

Faith Kasiyamhuru

 

 

 

Banking on loyalty

(2015)

Jack Kruger and Eksteen Theron

 

 

 
(2015)
 
 
 
 
 
 
Thelma Roodt

 

 

 

 

I want a business relationship with you!

(2015)

Corli du Toit and Welmarie Fourie

There are three sides to every Facebook user: Your side, My side and The Truth

(2015)

Michael Colley,
Reagen Kok and
Thandeka Shozi
 
   

 

 

Opening and Forwarding messages on Facebook

(2014)

Description: https://www.up.ac.za/media/shared/153/ZP_Images/Students/george-pantazis.zp58302.jpg

George Pantazis

 

 

 

Female brand community members on Facebook

(2014)

Description: https://www.up.ac.za/media/shared/153/ZP_Images/Staff/irene-le-roux.zp58220.jpg

Irene le Roux

 

 

E-Shopping

(2014)

Description: https://www.up.ac.za/media/shared/153/ZP_Images/Students/dawid-botha.zp58300.jpg

Dawid Botha

 

 

 

Corporate Social Responsibility: Another profit-driven scheme?

(2014)

Description: https://www.up.ac.za/media/shared/153/ZP_Images/Staff/angela-neale.zp58212.jpg

Angela Neale

 

 

“Do you ride an elephant to school?”

(2014)

Description: https://www.up.ac.za/media/shared/153/ZP_Images/Students/kelly-summerfield.zp58280.jpg

Kelly Summerfield

 

 

 

Predictors of Consumer Loyalty 

(2014)

Description: https://www.up.ac.za/media/shared/153/ZP_Images/Students/chanel-pelser.zp58230.jpg

  Chanel Pelser

 

 

My wall! My control! Right?

(2014)

Description: https://www.up.ac.za/media/shared/153/ZP_Images/Students/jade-samuels.zp58272.jpg

    Jade Samuels

 

 

 

Listen to your mother, she knows best….?

(2014)

Description: https://www.up.ac.za/media/shared/153/ZP_Images/Students/anton-koekemoer.zp58218.jpg

Anton Koekemoer

 

 

Greener Cars

(2014)

Description: https://www.up.ac.za/media/shared/153/ZP_Images/Students/adam-szpytko.zp58216.jpg

Adam Szpytko

 

 

 

Myth Busters: The Truth about SMS Advertising

(2013)

Description: https://www.up.ac.za/media/shared/Legacy/sitefiles/image/michaelhumbani_w2.jpg

Michael Humbani

 

 

Township Shopping: Who, Where and Why?

(2013)

Description: https://www.up.ac.za/media/shared/Legacy/sitefiles/image/nontumashaba_w2.jpg

Nontu Mashaba

 

 

 

Hitting Share: What Motivates Users to Interact on Social Media?

(2013)

Description: https://www.up.ac.za/media/shared/Legacy/sitefiles/image/lizemaartens_wjpg.jpg

Lize Maartens

 

 

If you’re happy and you know it - like my ad 

(2012)

Description: https://www.up.ac.za/media/shared/Legacy/sitefiles/image/mphoto_moniquedubruynw.jpeg
Monique de Bruyn

 

 

 

To which destination should one travel next?

(2011)


Description: https://www.up.ac.za/media/shared/153/ZP_Images/Students/rentia-vd-walt.zp60135.jpg

Rentia Van der Walt

 

 

It's not easy being green

(2011)

Description: https://www.up.ac.za/media/shared/Legacy/sitefiles/image/mphoto_natasjabrancaw.jpeg
Natasja Branca

 

 

 

Are consumers going green? 

(2011)

Description: https://www.up.ac.za/media/shared/Legacy/sitefiles/image/mphoto_lburrows_w.jpg
Liesel Burrows

 

Muslim consumer attitudes towards islamic brands:
do age, gender and religiosity play a role?

(2011)

Description: https://www.up.ac.za/media/shared/Legacy/sitefiles/image/mphoto_kamadew3.png
Karim Amade

 

Women shop, Men buy: understanding consumer decision-making styles

(2011)

Description: https://www.up.ac.za/media/shared/Legacy/sitefiles/image/mphoto_danitapotgieterw.jpg
Danita Potgieter

 

 

Do loyalty cards keep customers coming back? 

(2011)

Description: https://www.up.ac.za/media/shared/Legacy/sitefiles/image/mphoto_adrimeyerw.jpg
Adri Meyer (van der Spuy)

 

 

 

Rejoice in the music: what will get young adults back to church?

(2011)

Description: https://www.up.ac.za/media/shared/Legacy/sitefiles/image/mphoto_lizreortonw2.jpg
Lizré Orton

 

 

 

Can I take your order?

(2011)

Description: https://www.up.ac.za/media/shared/Legacy/sitefiles/image/mphoto_marisagreylingw.jpg

Marisa Greyling

 

 

 

More to cosmetics purchases then meets the eye

(2011)

Description: https://www.up.ac.za/media/shared/Legacy/sitefiles/image/mphoto_beatestiehlerw.jpg

Beate Stiehler

 

 

Good to the last drop – speciality coffee

(2011)

Description: https://www.up.ac.za/media/shared/153/ZP_Images/Students/kelsey-vd-merwe.zp58282.jpg
Kelsey van der Merwe

 

 

 

Does literacy affect shopping ability? 

(2011)

Description: https://www.up.ac.za/media/shared/Legacy/sitefiles/image/sisamhlangaw.jpg
Sisa Mhlanga

 

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Last edited by Liesl OosthuizenEdit