Using eye-tracking technology and website user data, researchers can better understand user experience of apps and websites, to help companies and other organisations design more effective interfaces.
Prof Helene Gelderblom, Dr Ilse de Bruin, Prof Machdel Matthee, Dr Ronel Callaghan, Jacques Brosens, Dr Lizette Weilbach, Dr Marie Hattingh
January 30, 2017
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Generative artificial intelligence (GenAI) is changing how we work, play and relax. Whether you use ChatGPT to write a brief, Midjourney to generate visuals or MuseNet to create unique soundtracks, these technologies have opened up opportunities for richer content.
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A single query to ChatGPT uses as much electricity as burning a light bulb for about 20 minutes. Multiply that by the millions of requests that this artificial intelligence (AI) chatbot receives each day, and the environmental impact is ominous.
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The latest issue of the University of Pretoria’s award-winning RE.SEARCH magazine is available now and reflects a shift towards both a fresher design and outlook. This edition is curated under the theme ‘Digital’, and offers a glimpse into some of the fascinating research we’re doing at UP to drive digital leadership and innovation.
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