The science of user experience (UX) design

Using eye-tracking technology and website user data, researchers can better understand user experience of apps and websites, to help companies and other organisations design more effective interfaces.

Prof Helene Gelderblom, Dr Ilse de Bruin, Prof Machdel Matthee, Dr Ronel Callaghan, Jacques Brosens, Dr Lizette Weilbach, Dr Marie Hattingh

January 30, 2017

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