Ms Samantha Miller


BA Publishing (University of Pretoria)
BIS (Hons) Publishing (University of Pretoria)
MIS Publishing (cum laude)

Consultation Hours:
By appointment


Research Interests:

I’m passionate about books, publishing and especially about marketing and communication. I have been working in the publishing industry for 10,5 years and was privileged to have worked at academic, scholarly and trade publishing houses in South Africa. I obtained my BIS Publishing Master’s degree, exploring the selling of Afrikaans translation rights to Dutch trade publishers, at the University of Pretoria in 2018.

I’m keen on finding innovative solutions that will assist in recreating the role of publishers to powerful and quality content aggregators by repackaging content/stories via selling rights to different audiences. I also believe that local writers need to be introduced to an international market through delivering quality books using avant-garde marketing and content strategies.



Exploring the sale of translation rights in trade publishing - Afrikaans fiction into Dutch and Flemish among South African, Dutch and Belgian publishers.

Cultural and paratextual influences on the repackaging of South African content via the selling of subsidiary rights.


Recent Publications

Buitendach (Miller), S. & le Roux, E. (2018). Travelling Stories: Selling Translation Rights of Afrikaans Fiction to Dutch Publishers. Publishers Research Quarterly, April 2018:1-16.

Möller, J. & Buitendach, S. (2015). One title, two languages: investigating the trends of publishing adult nonfiction titles in English and Afrikaans during 2010-2014. Communicatio, 41(2):153-174.

Buitendach, S. & le Roux, E. (2014). The production and reception of Deon Meyer’s works: An evaluation of the factors contributing to bestseller status.  Scrutiny2, 19(1):18-34.


6th By the Book Conference, Florence, Italy (June 2019), ‘Navigating Afrikaans publishing in a ‘hypercentral’ language landscape.’

6th Print Culture in South Africa conference, University of Pretoria (May 2019), ‘The Publishing Gate: Information Keepers and Seekers.’

13th International Conference on Books and Publishing, Vancouver, (October 2015), ‘Bilingual publishing in the trade sector in South Africa’ (co-authored a paper with Jana Möller & was presented by Jana Möller).

11th International Conference on Books and Publishing, Regensburg (26-27 September 2013), ‘How to use social media creatively in book marketing and publishing.’


International Book Fairs

2014: Frankfurt Book Fair

2016: Frankfurt Book Fair



Afrikaans fiction, translation rights, copyright, publishing, subsidiary rights, book fairs, literary agents

Published by Sawleha Vally

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