The role of marketing research, the process of marketing research, interpretation of secondary research, qualitative research, survey research, observation, measurement and attitude scaling, questionnaire design, sampling design and sampling procedures, basic data analysis, descriptive statistical analysis, interpretation and reporting of results, research report writing.
Faculty of Humanities Faculty of Natural and Agricultural Sciences
BEM 120 and STK 110 GS
3 lectures per week
Language of tuition
Module is presented in English
Period of presentation
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