|Module code||BEM 212|
|Faculty||Faculty of Economic and Management Sciences|
Internal and external influencing factors of consumer behaviour, the consumer's decision process and application fields of consumer behaviour, consumerisms and social responsibility, buying behaviour of consumers in both product and service related industries, consumer psychology and the influence thereof on buying behaviour, psychology of pricing, influencing factors in consumer buying behaviour, the impact of various forms of marketing communication on buying behaviour.
|Service modules||Faculty of Engineering, Built Environment and Information Technology
Faculty of Humanities
Faculty of Natural and Agricultural Sciences
|Prerequisites||BEM 120 GS|
|Contact time||3 lectures per week|
|Language of tuition||Module is presented in English|
|Period of presentation||Semester 1|
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