Integrated brand communications 224

Module code BEM 224
Qualification Undergraduate
Faculty Faculty of Economic and Management Sciences
Module content

Integrated brand communications approach, marketing communication planning, objectives and budgets for integrated marketing communications, principles and strategising of marketing communication elements, new media, the brand name communication process, marketing metrics and evaluation for marketing communication effectiveness.

Module credits 16.00
Service modules Faculty of Engineering, Built Environment and Information Technology
Faculty of Humanities
Faculty of Natural and Agricultural Sciences
Prerequisites BEM 110 GS
Contact time 3 lectures per week
Language of tuition Both Afr and Eng
Academic organisation Marketing Management
Period of presentation Semester 2

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