| Module code | BEM 224 |
| Qualification | Undergraduate |
| Faculty | Faculty of Economic and Management Sciences |
| Module content | Integrated brand communications approach, marketing communication planning, objectives and budgets for integrated marketing communications, principles and strategising of marketing communication elements, new media, the brand name communication process, marketing metrics and evaluation for marketing communication effectiveness. |
| Module credits | 16.00 |
| Programmes |
BAdmin International Relations
BCom Business Management BCom Economic and Management Sc BCom Entrepreneurship BCom Informatics: Information Systems BCom Marketing Management BCom Recreation and Sports Management BA Option: Sport and Recreation Management BA Visual Studies BConsumer Science Clothing: Retail Management BConsumer Science Foods: Retail Management |
| Service modules | Faculty of Engineering, Built Environment and Information Technology Faculty of Humanities Faculty of Natural and Agricultural Sciences |
| Prerequisites | BEM 110 GS |
| Contact time | 3 lectures per week |
| Language of tuition | Both Afr and Eng |
| Academic organisation | Marketing Management |
| Period of presentation | Semester 2 |
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