Programme: DCom Marketing Management

Kindly take note of the disclaimer regarding qualifications and degree names.
Code Faculty
07260021 Faculty of Economic and Management Sciences
Credits Duration
Duration of study: 2 years Total credits: 360
Prof Y Jordaan
[email protected]
+27 (0)124202997

Programme information

The degree comprises the writing of a thesis and a draft article for publication in a recognised scientific journal.

Full particulars of the degree programme are contained in a brochure which is available from the departmental website.

All postgraduate programmes are not offered every year. Please consult the relevant faculty concerning the presentation of this programme.

Admission requirements

  •  Relevant master’s degree with an average of at least 65%.

Additional requirements

The Dean has the right of authorisation regarding matters not provided for in the General Regulations or in the Faculty Regulations. A candidate must also pass a compulsory module in Research methodology if it has not been completed on master’s level. However, the Dean may, in exceptional cases and with recommendation of the head of department concerned, waive this prerequisite. • Adequate knowledge of Management, Financial and Economic Sciences as well as Statistics as determined by the head of department concerned in consultation with the Dean (Also refer to “presentation on the thesis”). • A pass mark in Mathematics at Grade 12 level or another qualification in Mathematics, Statistics or Mathematical Statistics deemed adequate by the head of department concerned. • Exemption assessment on preparatory work, as determined by the head of department concerned. • A candidate who has acquired adequate knowledge of these basic modules through other means, may be exempted from the examinations in the prescribed capita selecta by the Dean, on the recommendation of the head of department/director.

Research information

The research proposal (EBW 801) has to be approved by all relevant committees before the candidate commences with the thesis. The candidate will then continue to work under supervision of his/her supervisor(s) to complete the research and to develop and finalise a thesis according to departmental guidelines and regulations. Before or on submission of the thesis, the candidate must submit at least one draft article for publication in a recognised scientific journal. The draft article should be based on the research the candidate has conducted for the thesis and be approved by the supervisor(s). The draft article is a requirement for the degree to be conferred on the candidate. The candidate has to give advance notice, in the appropriate format, about his/her intention to submit the thesis.

The weight of the research component contributes 100% towards the total requirements for the degree. The duration of the degree is a minimum of three years and must be completed in four years.

The extent of doctoral study (See General Regulations G.42 – G.53) Thesis: A candidate for the DCom, DAdmin or PhD degree must submit a thesis on a topic that has been recommended by the head of department or the director of the school and approved by the Postgraduate Committee. Examination of the thesis 1. A thesis must be proof of a candidate’s ability to work independently and must contain proof of a candidate’s ability to conduct original research that contributes to the development of new knowledge and expertise. 2. Sufficient number of bound copies of the thesis must be submitted to the Head: Student Administration for examination, after obtaining permission from the supervisor. 3. An oral examination chaired by the head of the department during which the candidate is required to do a presentation on the thesis will be scheduled before the degree can be conferred.

The information published here is subject to change and may be amended after the publication of this information. The General Regulations (G Regulations) apply to all faculties of the University of Pretoria. It is expected of students to familiarise themselves well with these regulations as well as with the information contained in the General Rules section. Ignorance concerning these regulations and rules will not be accepted as an excuse for any transgression.

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