News

  • Marketing Management showcases customer experience expertise on the global stage

    Posted on November 10, 2025

    From 29 September to 1 October 2025, UP took part in the Experience Research Society’s (Expresso’s) inaugural Around the World in 48 Hours: 7 Experiences Summit – a pioneering online global conference spanning all seven continents. The event brought together scholars,...

  • UP tourism students shine at inaugural G20 Tourism Hackathon

    Posted on October 16, 2025

    Travel and tourism in South Africa is forecast to support 1,9 million jobs in 2025, accounting for 11,3% of all employment in the country (World Travel & Tourism Council, 2025). This highlights the sector’s dual role as both a key employer and a significant source of opportunities for...

  • Marketing Management lecturer obtains PhD degree

    Posted on September 05, 2025

    Dr Mafanedza Brutus Makumbi, a lecturer in the Department of Marketing Management, obtained his PhD in Tourism Management on 1 September 2025. Below is a photo of Dr Makumbi, his wife, and some of his colleagues in the Department of Marketing Management.

  • Sharing results from Phd graduate study with an international audience.

    Posted on July 31, 2025

    Prof Yolanda Jordaan attended the Business & Economics Society International conference held in Galway, Ireland, from 13 to 17 July 2025 to present a conference paper. The conference paper was co-authored by PhD graduate Dr Laureane du Plessis, and co-supervisor Prof Liezl-Marie van der...

  • Tourism as a vehicle for sustainable cities

    Posted on June 01, 2025

    During 2025, the G20 Presidency is held by South Africa, representing the first ever G20 held in Africa. The Urban 20 (U20) is a formal G20 engagement group and acts as a city diplomacy initiative that facilitates engagement between the G20 and cities. It aims to raise the profile of urban issues...

  • UP excels in Middle East and Africa Future Leaders tourism challenge hosted in Dubai

    Posted on February 05, 2025

    UP honours students recently participated in the finals of the MEA Future Leaders Challenge

  • Tourism honours students experience Africa in one day

    Posted on December 17, 2024

    UP Tourism Management honours students visited the Dinokeng region as part of their annual industry research projects for a week that was filled with a diverse range of tourist activities sponsored by various industry partners.

  • International scholar visits Marketing Management

    Posted on November 01, 2024

    The Department of Marketing Management at UP hosted Prof Alessandro Inversini, a marketing professor from the EHL Hospitality Business School in Switzerland.

  • UP EXPERT OPINION: World Tourism Day - UP expert on how tourism can drive lasting change

    Posted on September 27, 2024

    WORLD TOURISM DAY: As we commemorate #WorldTourismDay on 27 September, a recent UP doctoral study examined how travel habits have changed in post-apartheid SA. Prof Elizabeth du Preez, Associate Professor in UP’s Department of Marketing Management, discusses trends in travel, and why she...

  • And the national winners are... the Tourism honours students from UP!

    Posted on June 12, 2024

    A team of UP honours students in Tourism Management took the first spot in the inaugural Future Leaders Challenge (FLC) South Africa. The FLC is an initiative launched in 2023 with a vision to empower, elevate, and educate future leaders within the tourism and hospitality industry.

  • Tourism students redefine the future with AI and cutting-edge technology in Dubai

    Posted on February 19, 2024

    In January 2024, the top honours students in Tourism Management from the University of Pretoria participated in the second edition of the Middle East and Africa Future Leaders Challenge. The live event finals of the challenge took place from 23 to 26 January 2024 in Dubai, hosted by the Emirates...

  • Tourism Management lecturer and students jet off to Germany

    Posted on May 08, 2023

    Prof Elizabeth du Preez from the Division Tourism Management in the Department of Marketing Management visited Eberswalde University of Sustainable Development (HNE), Berlin, Germany, as a visiting scholar during the month of April 2023. The visit forms part of and Erasmus+ Funding Programme...

  • UP academics share insights at the inaugural Africa’s Travel and Tourism Summit

    Posted on October 01, 2021

    Profs Anneli Douglas and Elizabeth du Preez from the Department of Marketing Management were invited to share their views at the prestigious inaugural Africa Travel and Tourism Summit.

  • Tourism Management students take events to Heart(felt)

    Posted on September 01, 2021

    Events act as powerful brand elements for host destinations and the ideal is to become established as an event hub, with recurring events as part of a calendar to ensure sustainability in the increasingly competitive events tourism sector. This sector has been among the hardest hit by the...

  • EXPERT OPINION: Are we ready to jab the economy with vaccination tourism?

    Posted on June 10, 2021

    With the slow roll-out of vaccines to the broader South African population, is it justified to start offering vaccinations to foreigners that have the means to travel and make a holiday of it? UP’s Professor Elizabeth du Preez weighs in.

  • Alumna profile: Dr Liandi Slabbert

    Posted on May 24, 2021

    Having recently obtained her PhD in Tourism Management from UP, Dr Liandi Slabbert’s immediate pursuit is to use the knowledge she gained from her doctorate to help protected areas apply the research available to them more efficiently. “As the custodians of natural, historical and...

  • Alumna profile: Dr Danita van Heerden

    Posted on June 22, 2020

    Throughout her PhD journey, Dr Danita van Heerden has learnt that it can be dangerous to overthink things. “When you overthink, it is difficult to take action. Without action, you cannot move forward. Sometimes, taking action also means that you will make mistakes, but what matters is that...

  • ‘A recipe for success’ – Dean Elsabé Loots discusses 100 years of UP Economic & Management Sciences achievements

    Posted on June 02, 2020

    Faculty Dean Professor Elsabé Loots leads the team responsible for guiding EMS@UP into a future that she sees as continuing the culture of excellence that has become synonymous with the Faculty.

  • Tourism honours students #LiveTheirWild

    Posted on May 19, 2020

    South African National Parks (SANParks) is gatekeeper to some of South Africa’s most pristine natural resources, and has to fulfil its conservation mandate while also offering appropriate visitor experiences. SANParks enjoy patronage from an established and loyal local market as well as...

  • Marketing and tourism postgraduate students sharpen their research skills

    Posted on March 16, 2020

    The research module is an important component at the postgraduate level, since research-led insights significantly influence people’s daily lives. Universities, not only in South Africa but around the globe, are under immense pressure to produce scholars who are adept at tackling societal...

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