Research Focus Areas

The Division has built up a strong reputation in research and through its collaboration with the academic, public and private sectors has a substantial research portfolio. The research focus of the Division is consolidated under the overriding theme of tourism competitiveness and destination development. The Division has distinguished itself in the academic environment in South Africa through its research on destination marketing, ecotourism, sports tourism, event management and travel incorporating the fields of air transport in tourism, business travel, tourism distribution and eTourism. 
Research projects by our staff are pursued in their areas of specialisation:

 

Prof Anneli Douglas 
 
Corporate Travel
Tourism distribution
Incentive Travel
 
Prof Elizabeth du Preez 

Destination marketing
Events Management
Sport Tourism
Mr Siphiwe William
 
 
Destination marketing and branding,
eTourism and smart tourism
Digital marketing in tourism

 

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