The Division has built up a strong reputation in research and through its collaboration with the academic, public and private sectors has a substantial research portfolio. The research focus of the Division is consolidated under the overriding theme of tourism competitiveness and destination development. The Division has distinguished itself in the academic environment in South Africa through its research on destination marketing, ecotourism, sports tourism, event management and travel incorporating the fields of air transport in tourism, business travel, tourism distribution and eTourism.