Marketing Management showcases customer experience expertise on the global stage

Posted on November 10, 2025

From 29 September to 1 October 2025, UP took part in the Experience Research Society’s (Expresso’s) inaugural Around the World in 48 Hours: 7 Experiences Summit – a pioneering online global conference spanning all seven continents. The event brought together scholars,...

UP tourism students shine at inaugural G20 Tourism Hackathon

Posted on October 16, 2025

Travel and tourism in South Africa is forecast to support 1,9 million jobs in 2025, accounting for 11,3% of all employment in the country (World Travel & Tourism Council, 2025). This highlights the sector’s dual role as both a key employer and a significant source of opportunities for...

Marketing Management lecturer obtains PhD degree

Posted on September 05, 2025

Dr Mafanedza Brutus Makumbi, a lecturer in the Department of Marketing Management, obtained his PhD in Tourism Management on 1 September 2025. Below is a photo of Dr Makumbi, his wife, and some of his colleagues in the Department of Marketing Management.

Sharing results from Phd graduate study with an international audience.

Posted on July 31, 2025

Prof Yolanda Jordaan attended the Business & Economics Society International conference held in Galway, Ireland, from 13 to 17 July 2025 to present a conference paper. The conference paper was co-authored by PhD graduate Dr Laureane du Plessis, and co-supervisor Prof Liezl-Marie van der...

Tourism as a vehicle for sustainable cities

Posted on June 01, 2025

During 2025, the G20 Presidency is held by South Africa, representing the first ever G20 held in Africa. The Urban 20 (U20) is a formal G20 engagement group and acts as a city diplomacy initiative that facilitates engagement between the G20 and cities. It aims to raise the profile of urban issues...

UP excels in Middle East and Africa Future Leaders tourism challenge hosted in Dubai

Posted on February 05, 2025

UP honours students recently participated in the finals of the MEA Future Leaders Challenge

Tourism honours students experience Africa in one day

Posted on December 17, 2024

UP Tourism Management honours students visited the Dinokeng region as part of their annual industry research projects for a week that was filled with a diverse range of tourist activities sponsored by various industry partners.

International scholar visits Marketing Management

Posted on November 01, 2024

The Department of Marketing Management at UP hosted Prof Alessandro Inversini, a marketing professor from the EHL Hospitality Business School in Switzerland.