The Media, Marketing, and Communication (MMC) officer is the voice, storyteller, and creative engine of UP RAG. They are responsible for shaping how UP RAG is seen, heard, and remembered—across campus, online, and beyond. Through powerful campaigns, eye-catching designs, engaging social media content, and strategic communication, the MMC ensures that every initiative, event, and cause gets the attention it deserves. They are the heartbeat of UP RAG's public image, turning ideas into movements and moments into memories. Beyond just promoting events, they build a strong and relatable UP RAG brand that inspires others to reach out and give. They work closely with all portfolios to capture the essence of what the committee stands for and to share it with the world in creative, bold, and impactful ways.