Fifa World Cup brings MBA students from George Washington University to Tukkies

Posted on July 28, 2010

The aim of the workshop was to provide the students, who are undertaking research projects related to the 2010 Soccer World Cup, with knowledge on key trends and developments related to South African tourism, as well as the Soccer World Cup.

Mr Sugen Pillay, Manager, Events Platform at South African Tourism provided an overview of South Africa’s current and future sports tourism and events strategy, whereafter Ms Gillian Saunders, Head, Specialist Advisory Services of Grant Thornton, outlined the envisaged tourism and economic impacts of the 2010 Soccer World Cup.

In a very interactive session which followed, and which was facilitated by Prof Ernie Heath of the Department of Tourism Management, the MBA students, among others, emphasized the fact that their experiences in South Africa had by far exceeded the expectations they had before their visit. Aspects that they highlighted, that impressed them about their experience in South Africa, included the passion and friendliness of local people; the service excellence that they enjoyed throughout their visit; and the diversity of tourism experiences that they could enjoy. Aspects that they felt could be improved include the availability of public transport facilities and the high prices charged at certain venues.

The Department of Tourism Management is currently in the process of developing a SAVE (Scientific, Academic, Educational and Volunteer) directory for Southern Africa, in collaboration with colleagues at George Washington University.

Published by Erhardt Maritz

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