Their presentations were based on research into niche tourism markets for which Gauteng could have competitive and comparative advantages, included culinary tourism, wellness tourism, cycling tourism, volunteer tourism and shopping tourism. Students were also required to consider international best practice case studies and provide strategic and implementation guidelines for consideration by the Gauteng Tourism Authority.

“We thank you for having enriched the body of knowledge in the Gauteng tourism landscape and look forward to many more of such projects”, said Mr Khumbu Sithole, senior manager for research and strategy of the Gauteng Tourism Authority. This valuable educational experience contributed to bridging the gap between theory and practice.