Track 2: Marketing Management
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Abstract No.
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Page
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Brand avoidance: An exploratory study in a services context
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Adele Berndt
Danie Petzer
Pierre Mostert
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718 - 719
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Exploring the application of service-dominant logic (S-D logic) to digital marketing communication activities: a postmodern marketing perspective.
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Amaleya Goneos-Malka
Anské Grobler
Arien Strasheim
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720
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For love of the brand and myself? An exploratory study of parents’ vicarious consumption of toddler clothing brands
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Liezl-Marié Kruger
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721
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An investigation of Linkedin users: Social media use integration, attitudes and motivations
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Tania Maree
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722
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Perceived risk scale development: a new world wine application
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Carla G Janse van Vuuren
Chris D. Pentz
Ronel du Preez
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723 – 724
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Analysing the loyalty levels displayed by football fans: A case study of Ajax Cape Town Football Club
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Muhammed Ziyaad Desai
Joel Chigada
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725 – 726
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Micro-moments that matter: The relationship between user expectations of micro-moments and mobile design utilities
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Jeandri Robertson
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727 – 728
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An Analysis of Factors Influencing Black South African Millennials When Considering African Ankara Fabric Fashion
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Tendai Mbumbwa
Joel Chigada
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729
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An exploratory study on factors that influence the adoption of self-service fuel stations in Johannesburg: motorists’ perspective
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Lloyd Uta
Norman Chiliya
Richard Chinomona
Tinashe Chuchu
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730
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