Posted on April 04, 2017
On 15 and 16 March 2017, the Consumer Behaviour students in the Department of Marketing Management were given the unique opportunity to come dressed up for class and partake in a class competition.
Posted on March 15, 2017
On 15 February 2017, Ms Virginie Dias-Tagnon (Talent Director – Africa) and Ms Funeka Sogoni (Recruitment Manager) from the cosmetics company L’Oréal visited the third-year Marketing Research students to brief them about the annual L’Oréal Brandstorm Challenge.
Posted on December 05, 2016
The Department of Marketing Management hosted Prof Robin Coulter from the University of Connecticut from 5 to13 November 2016. Prof Coulter’s research focuses on consumer behaviour issues. She is the President of the Academic Council for the American Marketing Association, and is an active...
Posted on October 26, 2016
A total of 14 third-year Marketing Management students from the University of Pretoria took part in the BMW centenary celebrations, hosted in conjunction with Bridgestone South Africa, as part of the their practical project. The event took place on Saturday, 20 August 2016 at the Red Star Raceway...
Posted on October 18, 2016
The Dynamic Treads, the winning team of the second assignment in the third-year Marketing Management Practical Project module, were treated by Bridgestone South Africa (BSAF) to a BMW Advanced High Performance Driving experience (worth R2 500 per person) on Wednesday, 28 September 2016. The...
Posted on October 07, 2016
Students enrolled for the Integrated Brand Communication module had the pleasure of having Ms Talita Myburg as a guest lecturer on 13 September 2016. Ms Myburg discussed how shopper marketing is used by marketing practitioners as an integrated marketing communications (IMC) tool.
Posted on October 07, 2016
The winning team of the first assignment in the Marketing Management Practical Project module were recently treated by Bridgestone South Africa to a 4x4 driving experience. The purpose of the first assignment was to obtain a better understanding of the tyre industry in terms of what competitors...
Posted on October 07, 2016
Bridgestone South Africa, which acted as industry partner for the third-year Marketing Management students’ Practical Project module for 2016, provided students with the opportunity to practically apply theory to the marketing field. This year the students were required to develop a...
Posted on October 06, 2016
The BCom Honours in Marketing Management students were recently challenged to think outside the box when they visited ABSA’s new strategic innovation zone, Equinox, to complete several marketing-related acitivities.
Posted on October 06, 2016
Vintage Coffee, a coffee shop that adds value to its community by donating its profit to a non-profit organisation every month, has recently opened its second store in Menlo Park. In order to gain access to three new target markets in the area, namely schools, students and businesses, they...
Posted on September 20, 2016
The Economic and Management Sciences Faculty House Commercii welcomed its incoming Executive Committee (EC) on 16 September 2016. The inauguration ceremony was symbolic of the passing on of the baton from the previous EC, overseen by the Dean of the Faculty, Prof Elsabé Loots, who commended all...
Posted on September 05, 2016
Third-year Marketing Management students at the University of Pretoria enjoyed a guest lecture by Mr Johan Kleynhans in July 2016. The lecture focused on corporate strategy and some of the traditional integrated marketing communication (IMC) elements.
Posted on September 01, 2016
Mr Mark Schefermann, Co-founder and Strategic Director at Lucky Beard, a transactional interface design agency, recently presented a guest lecture to the third-year Marketing Management students.
Posted on August 22, 2016
The strong ties that exist between the Department of Marketing Management and some leading brands within the industry have benefited honours students who are getting exposure to real-life case studies. The students were recently visited by two guest lecturers, who gave them insight into the...
Posted on August 19, 2016
Ms Mahlodi Kgatle, a BCom Honours in Marketing Management student, is participating in an initiative launched by President Barack Obama of the USA as a signature effort to invest in the next generation of African leaders.
Posted on July 26, 2016
Michael Humbani, lecturer in the Department of Marketing Management, received the award for the best first journal article published during a ceremony that was held by the Faculty of Economic and Management Sciences in June 2015.
Posted on July 22, 2016
The Marketing Management honours students partnered with the Gautrain Management Agency (GMA) during the first semester for their practical marketing project. The students were challenged to create brand awareness by means of an integrated marketing communication (IMC) campaign for the Gautrain...
Posted on July 18, 2016
Two high quality, customised skills development programmes have been launched after UP and Toyota SA partnered to realise the shared dream of developing a special programme for the taxi industry. The Ses’fikile Programme on Management Principles and Practices is aimed at the executives in...
Posted on June 27, 2016
In the first semester of 2016 the BCom Honours (Marketing Management) group from the University of Pretoria was offered the opportunity to work with Momentum Multiply on a client challenge.
Posted on June 24, 2016
On 21 May 2016 the University of Pretoria hosted its much anticipated annual Open Day. The event was designed for learners wishing to begin their studies at UP in the near future. It is estimated that a record number of approximately 25 000 visitors comprising mainly Grade 11 and Grade 12...
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