News

  • Asata CEO speaks on the future of travel agents

    Posted on October 28, 2015

    Mr Otto de Vries, CEO of the Association of South African Travel Agents (Asata), recently presented a guest lecture to the BCom Honours students in Tourism Management. His lecture focused on the future of business and retail travel agents, and he assured students that there is indeed still a role...

  • Research shows that corporate lying can mutilate reputations

    Posted on October 13, 2015

    Current research investigating whether and why communication management professionals are on occasion lying to the media to protect their organisations, clients or CEO’s, is causing a stir in the public relations and corporate communication environments.

  • Conducting market research in challenging environments

    Posted on October 06, 2015

    The Department of Marketing Management hosted Mr Joe Boniaszczuk, Marketing Sciences Director at GfK South Africa, on 19 September 2015. He presented a lecture on conducting market research in challenging environments to the MPhil Marketing Research students.

  • Research affirms sustainability and value creation in a rural community

    Posted on October 05, 2015

    Dominique Pröbstl, a Communication Management master’s degree student in UP’s Faculty of Economic and Management Sciences, was involved in one of South Africa’s most ambitious corporate social responsibility (CSR) projects.

  • Contemplating the impact of technology on being a scholar-author

    Posted on September 08, 2015

    During a visit to the Department of Marketing Management in July 2015, Professor Julie Ruth from the Rutgers University School of Business in the USA delivered a presentation to the Faculty of Economic and Management Sciences’ staff on the impact of technology on being a scholar-author.

  • Exposure to customer experience management

    Posted on August 31, 2015

    The Department of Marketing Management hosted Professor Adré Schreuder, CEO of Consulta, founder and chair of the SA Customer Satisfaction Index (SASCI) and extraordinary professor in the Department during August 2015. He presented a customer experience management workshop to MPhil Marketing...

  • International expert presents MPhil Marketing Research workshop at UP

    Posted on August 26, 2015

    On 31 July and 1August 2015 the Department of Marketing Management hosted Professor Holger Lütters, a professor of International Marketing at the Hochschule für Technik und Wirtschaft in Berlin and a leading expert on the topic of online marketing research.

  • Cementing the ‘Pretoria School of Thought’ into PR history

    Posted on August 25, 2015

    Neeltjé du Plessis from the Communication Management Division presented a research paper co-authored by Prof Ronél Rensburg at the International History of Public Relations Conference (IHPRC), held at Bournemouth University, England.

  • Leadership development workshop

    Posted on August 24, 2015

    The Department Human Resource Management would like to invite all interested students to attend a leadership development workshop

  • Communication Management lecturer lends SA lustre to Graz International Summer School

    Posted on August 12, 2015

    Ms Olebogeng Selebi, a lecturer and PhD-student in the Faculty of Economic and Management Science’s Communication Management Division, was invited to participate in in a summer school in Austria.

  • Communication Management alumni excels in the industry

    Posted on August 04, 2015

    Regine le Roux is a corporate reputation specialist by profession, tapping her knowledge from the Communication Management honours degree she completed cum laude at the University of Pretoria in 2001. Admirably, she completed her MCom degree within a year thereafter. Regine’s thesis...

  • Nurturing our international cooperation

    Posted on July 31, 2015

    In June 2015, Prof Ronél Rensburg and Dr Estelle De Beer were invited to visit Arnhem Business School at HAN University of Applied Sciences in the Netherlands. They participated as assessors in the Arnhem Business School Talent Event, during which students presented their projects to an...

  • New collaborative ties established in global public relations arena

    Posted on July 31, 2015

    The Communication Management Division in UP’s Facutly of Economic and Management Sciences is establishing collaborative ties with global public relations firm Edelman’s African and South African branches.

  • Ronel Rensburg acknowledged for distinguished service to public relations in South Africa

    Posted on July 30, 2015

    Prof Ronel Rensburg, Head of the Communication Management Division in the Faculty of Economic and Management Sciences, has received the Fellowship Award from the Public Relations and Communication Management Institute of southern Africa (PRISA) on 15 June 2015.

  • Marketing Management says goodbye to Prof Puth

    Posted on July 29, 2015

    The Department of Marketing Management hosted a farewell function for Prof Gustav Puth on Friday, 19 June 2015 at the Serengeti hall on UP’s Hatfield Campus.

  • Communication Management’s top honours student for 2014 announced

    Posted on June 26, 2015

    Ms Deneil Habig completed her BCom(Hons) degree in Communication Management cum laude and top of her class at the end of 2014. She completed the BCom Marketing Management degree, also cum laude, at the end of 2013 and is currently enrolled for a postgraduate certificate in education through Unisa.

  • Marketing Management honours students promote EMS through video concepts

    Posted on June 23, 2015

    The honours students of the Department of Marketing Management had to conceptualise a promotional video for the Faculty of Economic and Management Sciences (EMS), through means of a storyboard. A storyboard, according to Oscar-winning director Martin Scorsese, is the way to visualise the entire...

  • Communicating corporate social responsibility through social networks

    Posted on June 23, 2015

    Ms Hilke Steenkamp presented her oral doctoral thesis in communication management, focusing on communicating corporate social responsibility (CSR) through social networks as a new avenue for reputation management, at the University of Pretoria on 15 June 2015.

  • Staff focus: Meet Ms Olebogeng Selebi

    Posted on June 23, 2015

    With Youth Day 2015 celebrations still fresh in the memory, the Communication Management Division is celebrating its youthful staff by introducing the youngest lecturer in the Division, Ms Olebogeng Selebi .

  • International experts share cutting-edge knowledge with master’s students

    Posted on June 18, 2015

    The Department of Marketing Management hosted two marketing research experts from market research institute GfK SE in May 2015. Mr Norbert Wirth, GfK SE’s Global Head of Data and Sciences based in London, presented a lecture on the role of smart data in the world we live in, and how social...

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