Posted on October 16, 2020
Plato famously said that “opinion is the medium between knowledge and ignorance”. On 2 September 2020, the BCom Honours (Marketing Management) class of 2020 took this philosophy to heart as they sought to translate the opinions of survey respondents into actionable solutions for...
Posted on October 12, 2020
For many years, the talented singer/songwriter, alumnus Niel Schoombee, ‘lived’ his passion in the entertainment industry. Besides creating the highly acclaimed 5-person male vocal group, Hi-5, he gained numerous prestigious awards, in SA and abroad. He wrote over 700 songs for many...
Posted on September 28, 2020
She is not only a well-known singer who released her brand new, catchy single, Weerloos, to much acclaim a couple of months ago, but as a talented visual artist specialising in ballpoint pen art, Lucinda Neethling continues to catch the eye. On top of this, she also produced her first...
Posted on September 14, 2020
Preceding the nationwide lockdown, the BCom (Hons) Marketing Management class of 2020 at the University of Pretoria visited Major Tech on 11 March 2020, unbeknown of what lies ahead. Major Tech, an industry partner of the Department of Marketing Management, is a respected brand in the electrical...
Posted on September 14, 2020
The Department of Marketing Management partnered with Amka Products (Pty) Ltd in a project where the BCom (Hons) Marketing Management students worked on the deodorant brands of Playboy and Playgirl. This collaboration provided the honours students with an opportunity to work on a real life...
Posted on August 17, 2020
“The universe is full of diverse opinions and ideas and it is always important to be open to such divergences. Studying for a PhD has taught me the significance of embracing and understanding that scholars will always view each concept from different perspectives to mine, so I must always...
Posted on August 11, 2020
It comes as no surprise that the dynamic paper and plastics manufacturer, Universal Paper and Plastics (UPP), celebrated its 70th anniversary in style with a ‘roaring 20s’-themed party earlier this year. Starting out as a small family business, it has grown into a 455 employee-strong...
Posted on August 06, 2020
One of the important external factors in studying consumer behaviour includes the study of consumer culture and subcultures. The various cultures and subcultures to which consumers belong significantly influence the consumer decision-making process. Cultures influence the types of products and...
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