Posted on October 01, 2018
The University of Pretoria’s 2018 BCom Marketing Management honours students were challenged by their latest client, Eskom Finance Company (EFC), to develop an innovative marketing campaign using cost-effective marketing tools and methods to sell a mortgage loan to Eskom millennial employees.
Posted on September 28, 2018
The second-year Marketing Management students recently attended a presentation on the Castle Lager #smashthelabel marketing campaign, which was launched officially in September 2018.
Posted on September 12, 2018
His Excellency Dr Jong-Dae Park, Ambassador of the Republic of Korea, recently delivered a guest lecture on ‘Korea`s Economic Transformation: Evolution, Essence and Implications’ to the third-year International Management students in the Department of Business Management.
Posted on September 05, 2018
‘The future is digital’ was the theme of a recent lecture attended by third-year Marketing Management students. Mr Verushen Reddy, Director of Strategy and Digital Marketing at Promise Group, introduced the topic of digital marketing through a video displaying futuristic technology in...
Posted on September 05, 2018
Italtile, leaders in the retail of premium quality porcelain and ceramic tiles, sanitary ware, taps, bathroom furniture and accessories, collaborated with the Department of Marketing Management in the first semester of 2018, to provide the third-year BCom Marketing Management students with an...
Posted on August 31, 2018
Mr Andy Rice, a well-known branding and advertising expert, recently presented a guest lecture on creativity to the third-year Marketing Management Practical Project class.
Posted on August 31, 2018
With 2018 nearing an end, the Honours Marketing Management students are beginning to ponder what their next move will be and where will they be in the coming year.
Posted on August 22, 2018
The Marketing Management honours programme is designed to prepare students for the world of work.
Posted on August 17, 2018
The Department of Marketing Management and Coca-Cola launched the 2018 second-year practical student project at the beginning of August.
Posted on August 17, 2018
Dr Alex Bignotti, a senior lecturer in the Department of Business Management, won the 2018 Emerald African Management Research Fund Award with a research project entitled ‘The role of social capital in the emergence of social entrepreneurship in previously disadvantaged communities’.
Posted on August 17, 2018
Supply Chain Management lecturer Mr Arno Meyer has made history by being the first academic in the Department of Business Management to obtain the Certified Supply Chain Professional (CSCP) designation.
Posted on August 17, 2018
Dr Menisha Moos, senior lecturer in the Department of Business Management, has obtained a new grant from the Research Development Programme (RDP) for a research project titled ‘Deconstructing relationships between policy awareness evaluation and the skills needed by small businesses’.
Posted on August 13, 2018
Dr Dawie Bornman, senior lecturer and researcher in the Department of Business Management, was awarded two noteworthy accolades during June 2018.
Posted on August 08, 2018
One of the highlights of the third-year UP-Bridgestone marketing project is the Bridgestone factory tour.
Posted on August 07, 2018
“Good luck guys, your presentation will be great!” This was the sound of BEM 356 students encouraging each other before presenting the first deliverable of their third-year marketing project to a panel of representatives from Bridgestone and Supa Quick.
Posted on July 17, 2018
Italtile, global retailer of tiles, sanitaryware and related products, partnered with the Department of Marketing Management to provide the third-year BCom Marketing Management students with an opportunity to gain hands-on sales experience in the Personal Selling and Account Management module.
Posted on July 17, 2018
As Jamie Notter once said, “Innovation is change that unlocks new value”, and what better place to get inspired than the Madex expo.
Posted on July 16, 2018
On Wednesday evening, 6 June 2018, the annual EMS Faculty Awards Function was hosted to honour and celebrate the research and teaching achievements of the Faculty of Economic and Management Sciences’ staff members.
Posted on July 05, 2018
The South African SDG Hub is an online platform that aims to connect South African policy makers with the research and innovation they need to implement the Sustainable Development Goals (SDGs). Given the breadth of the SDGs, and the key role that policy makers have in creating an enabling...
Posted on June 19, 2018
In partnership with Italtile (leaders in the retail of premium quality porcelain & ceramic tiles, sanitary ware, taps, bathroom furniture and accessories), the BCom Marketing 3rd year students at the University of Pretoria had an opportunity to gain hands-on sales experience at...
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