Posted on October 16, 2020
Plato famously said that “opinion is the medium between knowledge and ignorance”. On 2 September 2020, the BCom Honours (Marketing Management) class of 2020 took this philosophy to heart as they sought to translate the opinions of survey respondents into actionable solutions for...
Posted on October 12, 2020
For many years, the talented singer/songwriter, alumnus Niel Schoombee, ‘lived’ his passion in the entertainment industry. Besides creating the highly acclaimed 5-person male vocal group, Hi-5, he gained numerous prestigious awards, in SA and abroad. He wrote over 700 songs for many...
Posted on September 28, 2020
She is not only a well-known singer who released her brand new, catchy single, Weerloos, to much acclaim a couple of months ago, but as a talented visual artist specialising in ballpoint pen art, Lucinda Neethling continues to catch the eye. On top of this, she also produced her first...
Posted on September 14, 2020
Preceding the nationwide lockdown, the BCom (Hons) Marketing Management class of 2020 at the University of Pretoria visited Major Tech on 11 March 2020, unbeknown of what lies ahead. Major Tech, an industry partner of the Department of Marketing Management, is a respected brand in the electrical...
Posted on September 14, 2020
The Department of Marketing Management partnered with Amka Products (Pty) Ltd in a project where the BCom (Hons) Marketing Management students worked on the deodorant brands of Playboy and Playgirl. This collaboration provided the honours students with an opportunity to work on a real life...
Posted on August 17, 2020
“The universe is full of diverse opinions and ideas and it is always important to be open to such divergences. Studying for a PhD has taught me the significance of embracing and understanding that scholars will always view each concept from different perspectives to mine, so I must always...
Posted on August 11, 2020
It comes as no surprise that the dynamic paper and plastics manufacturer, Universal Paper and Plastics (UPP), celebrated its 70th anniversary in style with a ‘roaring 20s’-themed party earlier this year. Starting out as a small family business, it has grown into a 455 employee-strong...
Posted on August 06, 2020
One of the important external factors in studying consumer behaviour includes the study of consumer culture and subcultures. The various cultures and subcultures to which consumers belong significantly influence the consumer decision-making process. Cultures influence the types of products and...
Posted on July 20, 2020
“For me, life is all about learning. You can never learn enough - there is always something new to discover, to explore and to understand. Learning is all about being involved, asking the difficult but crucial questions and being open to being taught by people and experiences, as well as...
Posted on June 29, 2020
“The coronavirus has brought everything, including the economy, to an abrupt halt, and it will take time to recover from such a shock...Most small businesses will battle to stay afloat, and their owners should now urgently look at how they can re-imagine their business models,”...
Posted on May 19, 2020
South African National Parks (SANParks) is gatekeeper to some of South Africa’s most pristine natural resources, and has to fulfil its conservation mandate while also offering appropriate visitor experiences. SANParks enjoy patronage from an established and loyal local market as well as...
Posted on April 03, 2020
The Department of Business Management in the Faculty of Economic and Management Sciences has decided to continue with the vegetable garden that the 2019 first-year students had started at the Mamelodi Campus. After completing their Sustainable Development Goals (SDG) lectures, this year’s...
Posted on March 16, 2020
The research module is an important component at the postgraduate level, since research-led insights significantly influence people’s daily lives. Universities, not only in South Africa but around the globe, are under immense pressure to produce scholars who are adept at tackling societal...
Posted on March 10, 2020
A novel store immersion introduced UP Marketing Management students to Italtile, in this third consecutive year of Italtile’s successful partnership with the University of Pretoria. The collaboration is designed to round out the studies of Marketing Management honours students with a...
Posted on March 10, 2020
On 5 February 2020, the Department of Marketing Management welcomed the BCom (Hons) Marketing Management group of 2020 with the theme ‘time to fly’. As the Faculty of Economic and Management Sciences is celebrating its 100-year anniversary with the slogan ‘Advance’, the...
Posted on December 05, 2019
Armed with creative ideas and lots of enthusiasm, the second-year Marketing Management students had to present their UP-Playboy/Playgirl deodorant projects to a panel of judges recently.
Posted on September 25, 2019
Drs René de Klerk and Elmé Vivier graduated alongside 14 other PhD students at the UP Faculty Economic and Management Sciences spring graduation ceremony in September 2019.
Posted on September 06, 2019
A group of UP Marketing Management graduates were afforded the opportunity to attend the Loeries Creative Week, held at the Durban International Convention Center from 22 to 25 August 2019.
Posted on September 03, 2019
The Marketing Management honours programme prepares students for the world of work through real-life client challenges incorporated into the modules.
Posted on August 27, 2019
Dr Tinashe Chuchu from the Department of Marketing Management attended the 2019 American Marketing Association Summer Conference, held in Chicago, USA from 9 to 11 August 2019.
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