Marketing student participates in the Obama Young African Leaders Initiative

Posted on August 19, 2016

Ms Mahlodi Kgatle, a BCom Honours in Marketing Management student, is participating in an initiative launched by President Barack Obama of the USA as a signature effort to invest in the next generation of African leaders.

Mr Humbani wins award for first journal article publication

Posted on July 26, 2016

Michael Humbani, lecturer in the Department of Marketing Management, received the award for the best first journal article published during a ceremony that was held by the Faculty of Economic and Management Sciences in June 2015.

Student ad agencies wow in the exam for Gautrain

Posted on July 22, 2016

The Marketing Management honours students partnered with the Gautrain Management Agency (GMA) during the first semester for their practical marketing project. The students were challenged to create brand awareness by means of an integrated marketing communication (IMC) campaign for the Gautrain...

Marketing Management partners with Toyota SA to train the taxi industry

Posted on July 18, 2016

Two high quality, customised skills development programmes have been launched after UP and Toyota SA partnered to realise the shared dream of developing a special programme for the taxi industry. The Ses’fikile Programme on Management Principles and Practices is aimed at the executives in...

Multiplying customer value

Posted on June 27, 2016

In the first semester of 2016 the BCom Honours (Marketing Management) group from the University of Pretoria was offered the opportunity to work with Momentum Multiply on a client challenge.

Recruiting Marketing Management students on Open Day 2016

Posted on June 24, 2016

On 21 May 2016 the University of Pretoria hosted its much anticipated annual Open Day. The event was designed for learners wishing to begin their studies at UP in the near future. It is estimated that a record number of approximately 25 000 visitors comprising mainly Grade 11 and Grade 12...

Marketing third-years in L'Oreal Brandstorm national finals

Posted on June 08, 2016

Three third-year students from the Department of Marketing Management were selected as national finalists in the prestigious L'Oreal Brandstorm competition of 2016.

Digital marketing is an entire world

Posted on June 07, 2016

Tuesday, 24 May 2016, was an exciting day for the Department of Marketing Management’s BEM 356 Practical Project students. The extraordinary Ms Mbali Zondo stood before the class, not only as an account manager at Cerebra (a social media agency), but also as a proud alumnus, having...