Marketing Management honours students learn how to turn data into insight

Posted on April 10, 2017

On 22 March 2017, the BCom Honours (Marketing Management) class was privileged to receive the opportunity to work on their first client challenge given to them by the research company, Consulta.

Consumers and branding: “market yourself as a brand”

Posted on April 05, 2017

The Marketing Management students in the Consumer Behaviour module had the privilege of hosting Prof Ernest North as a guest lecturer on 27 March 2017.

Cultural and sub-cultural influences on consumer behaviour

Posted on April 04, 2017

On 15 and 16 March 2017, the Consumer Behaviour students in the Department of Marketing Management were given the unique opportunity to come dressed up for class and partake in a class competition.

L’Oréal Brandstorm Challenge 2017

Posted on March 15, 2017

On 15 February 2017, Ms Virginie Dias-Tagnon (Talent Director – Africa) and Ms Funeka Sogoni (Recruitment Manager) from the cosmetics company L’Oréal visited the third-year Marketing Research students to brief them about the annual L’Oréal Brandstorm Challenge.

Experimental design expert from Connecticut visits Marketing Management

Posted on December 05, 2016

The Department of Marketing Management hosted Prof Robin Coulter from the University of Connecticut from 5 to13 November 2016. Prof Coulter’s research focuses on consumer behaviour issues. She is the President of the Academic Council for the American Marketing Association, and is an active...

Marketing students collaborate with two world class brands

Posted on October 26, 2016

A total of 14 third-year Marketing Management students from the University of Pretoria took part in the BMW centenary celebrations, hosted in conjunction with Bridgestone South Africa, as part of the their practical project. The event took place on Saturday, 20 August 2016 at the Red Star Raceway...

BMW Advanced High Performance Driving experience

Posted on October 18, 2016

The Dynamic Treads, the winning team of the second assignment in the third-year Marketing Management Practical Project module, were treated by Bridgestone South Africa (BSAF) to a BMW Advanced High Performance Driving experience (worth R2 500 per person) on Wednesday, 28 September 2016. The...

Shopper marketing: engaging shoppers online and offline

Posted on October 07, 2016

Students enrolled for the Integrated Brand Communication module had the pleasure of having Ms Talita Myburg as a guest lecturer on 13 September 2016. Ms Myburg discussed how shopper marketing is used by marketing practitioners as an integrated marketing communications (IMC) tool.