Posted on February 25, 2016
The journey for the BCom (Hons) Marketing Management class of 2016 started on 1 February 2016. The theme of the welcome lecture was “Flying with Unlimited Marketing” and students were asked to dress accordingly. The students rose to the occasion and impressed with their creativity in...
Posted on February 18, 2016
Maryna Enslin, a final-year BCom Tourism Management student from the Tourism Management Division, has been selected as one of three finalists from across African tertiary institutions to present an event bid in front of a jury of industry professionals at the IMEX-MPI-MCI Future Leaders Forum...
Posted on November 26, 2015
How can Marketing students make a difference? This was the challenge given to the Marketing Management honours students, who were tasked with developing a fundraising strategy in support of Phyllis Robertson Home (PRH) in Pretoria as part of the curriculum of one of their practical modules.
Posted on November 20, 2015
The honours students in Strategic Marketing Management partnered with the Unlimited Titans cricket franchise during 2015 for a practical exam project. The students were challenged to increase in-stadia support at SuperSport Park in Centurion, and to create brand awareness for the Unlimited Titans.
Posted on November 10, 2015
The Department of Marketing Management hosted Ms Ineke Prinsloo, National Head of Strategy and Customer Insight at, international short-term insurance company Zurich, on 17 October 2015. Ms Prinsloo has 18 years of experience in the financial services industry. She has been a director on the...
Posted on November 06, 2015
Ms Danielle Carrick, an information designer from GfK Consumer Experiences North America in New York, presented a lecture to the MPhil Marketing Research students while she was hosted by the Department of Marketing Management on 16 and 17 October 2015.
Posted on November 06, 2015
The year has come to an end for the third-year BCom Marketing Management students who have worked on a practical integrated marketing project for Potatoes South Africa (PSA). A prize-giving function was held on 29 October 2015, where the top three groups were rewarded for their PSA projects. PSA...
Posted on November 02, 2015
As honours students in Marketing Management at UP in 2015, Mieke Bruins and Stephan du Plessis have been working on an integrated marketing communication strategy for the Gautrain Management Agency throughout the year. They share their experience of the brand and the high standards it adheres to,...
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